Marketing Tips

Create One of the Best Commercial Jingles for Your Small Business? It’s So Easy!

Who wouldn’t love to have a catchy little jingle for their small business? Best Commercial Jingles It seems the best commercial jingles are associated with some really successful companies, brands, and products. So you think, there’s no way I can get a jingle as effective as that! Wrong. The trouble is, you’re probably overthinking it. […]

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What Volkswagen Can Teach Small Businesses About Nostalgia in Marketing

Volkswagen is bringing back its iconic Microbus, becoming the latest in a long line of brands to utilize the power of nostalgia to sell a brand new product. And this particular re-issue could teach your small business a thing or two about nostalgia in marketing. Of course, Volkswagen is updating the vehicle — it runs

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5 Marketing Experts Share Their Top Email Writing Tips

You know those emails you’re actually excited to see in your inbox? Wouldn’t it be awesome to know how you could write emails like that for your own business? Well, good news! We asked five marketing experts to share their best email writing tips for increasing engagement. Now, you can boost your email performance with

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Marketing Emails Sent at 4 p.m. have the Highest Open Rate

Planning to send your next marketing email? Consider sending it at 4 p.m. Turns out it’s the best time to get a response from your target audience. This interesting insight comes from a new study by email marketing software provider, GetResponse. Email Marketing Benchmarks The report found emails sent at 4 p.m. receive the highest

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24 Business Review Sites to Help Monitor Your Online Reputation

Contemporary consumers regularly use review sites online to read reviews and testimonials about a company to determine whether a firm is worthy of their business. Consequently, if you run any kind of business, it is within your interest to have a quality online reputation. Online reputation management (ORM) involves identifying, monitoring and influencing your credibility

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PA Marketing Company Launches Livestreaming Social Media Talk Show

Want to learn more about using social media and other digital marketing methods to promote your small business? If so, there’s a new weekly livestream show that could be of interest. Livestreaming Social Media Talk Show The show is called #CoffeeWithCoal and it’s hosted by Pennsylvania-based digital marketing company Coal Creative. (The whole coal thing

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10 Tips for Engaging Customers Through Social Media, Online Adds and More

Thanks in part to social media, businesses have more options than ever when it comes to communicating with customers. But because of all those added opportunities, creating a communication strategy can seem a little complicated. Here are some tips for better communicating with customers from members of the online small business community. Take Advantage of

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