Mark Levy is the founder of Levy Innovation LLC, a positioning and branding firm that helps thought leaders grow their personal brand and business. Mark says he typically works with 2 types of clients. The first: those who are already famous before they reached out to Mark, and he helped them differentiate and refine things to […]
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According to the 2019 “Adobe Email Usage Study,” Americans check their work email (three-plus hours a day) and personal email (two-plus hours a day). This comes out to around five hours per day checking emails. Considering the demise of email was predicted for more than a decade, the study shows people still value it. It
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Does the thought of marketing your business at Halloween send a shiver up your spine? You don’t stand a ghost of a chance unless you prepare early. Marketing Ideas for Halloween Whether you are interested in Halloween or the fall season in general, it’s closer than you think. Get started early so you have plenty
Your event landing page has 10 seconds to capture a visitor’s interest. That’s not a lot of time to spark an event-goer’s imagination and hold their attention. How do you strike a balance between eye catching design, strong messaging for why attendees should come, and the value they’ll get all on one event landing page? Ronnie
If You Have an Event, Here is How to Drive Traffic to the Landing Page Read More »
You have only to look at the stats to see how Halloween has exploded in recent years. Halloween spending on decorations and costumes is almost $6 billion annually, according to the National Retail Federation. Businesses of almost every type — retail shops, food businesses, insurance agencies, garden centers, marketing companies, and professional offices — can
Hair Raising Halloween Trends and Events For Your Business Read More »
Nostalgia is a great way to get folks to buy what you’re selling. Small Business Trends contacted 99designs COO Pamela Webber to find 10 ways your business can use 90s nostalgia marketing. “Tapping into a consumers’ memories is one of the most effective ways to connect on an emotional level,” she writes. “But, it’s not
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We’re living in a visual age. As a result, the way retailers merchandise their store can have a big effect on sales. Keep reading to learn more about retail merchandising and get tips for effectively merchandising your store. What Is Retail Merchandising? Merchandising refers to the way you display products in your store. For example,
What is Retail Merchandising and Why does It Matter? Read More »
Artificial intelligence (AI) is already hard at work affecting every consumer’s daily choices. Sophisticated AI algorithms are constantly scraping, logging and cross-referencing. As a result, they can use this data to figure out the best ways to exploit their emotional hot buttons. And all this happens in fractions of a second. This may alarm you
Using AI to Sell: Machines, Not Marketers are Getting Customers to Buy Read More »
We’re heading into the final quarter of the year, but it’s no time to slow down. If anything, it’s time to ramp up — elite, unicorn digital marketers plan to finish strong, powering through to complete their business goals and continuing (always) to improve and add on to their skill set. That’s exactly why the last few
10 Fall 2019 Digital Marketing Conferences You Don’t Want to Miss Read More »
The Amazon Marketplace ranks by far as the most popular online marketplace. It remains top among shoppers in terms of visits. And third-party sellers can list their products there. These products then show up among search results. They display right next to the company’s own products and those from other sellers. For small businesses that
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