Drive traffic to your website. But even if you do, you’ve won only half of the battle. You’ll find it more important to make sure your traffic brings results. Your visitors should hopefully subscribe to your newsletter or blog. And even better purchase your services or products. If that doesn’t happen, your site won’t meet […]
The line which differentiates the digital and physical worlds is getting more blurred. This is allowing businesses to reach customers no matter where they are during the entire customer journey. An omnichannel approach to sales and customer service is key to making this happen. And more businesses are implementing this approach. Zendesk’s report, “Five Biggest
Fastest Growing Small Businesses Use Omnichannel Customer Service Read More »
Customer communication channels are growing and you can’t control that conversation. You can’t control where it happens or how it happens if you want to give your customers the best experience. Customers want to communicate with you, NOT just on a phone, not just via web chat, but also through Instagram, Facebook, Twitter and beyond.
Are you Keeping Up With All the Available Communication Channels Read More »
People buy things online, but they go to brick and mortar retail stores for the shopping experience. The new data from the RetailNext Performance Pulse June 2019 report proves this very point. Retail Performance Pulse June 2019 According to the report, June delivered the lowest monthly decrease in retail sales in more than five years.
June Delivers Lowest Monthly Decrease for Retail Sales in over Five Years Read More »
Gen Z is on track to be the most financially powerful generation of all time. So it makes sense that a lot of small businesses would want them as both customers and employees. So how much do you really know about Gen Z characteristics? You probably already know that Gen Z spends a lot of
Gen Z Characteristics – What Small Businesses Need to Know Read More »
Not every small business task will make a big impact for your company. Certain marketing, sales and management tactics are more likely to lead to real results than others. Here are some strategies from members of the online small business community that you can use to really move the needle for your small business. Use
10 Ways to Get Real Results and Move the Needle for Your Small Business Read More »
Digital technology has made people more aware of the importance of typography, or fonts. Whether it is an ad on a computer or images on a smartphone, people notice fonts more than ever. And this is what a new infographic from MDG Advertising is looking to do. Increase your awareness by teaching you the basics
Know the Basics of Fonts for Marketing and How They Affect Your Efforts Read More »
When marketing your business, your goal is to reach and engage with the most people possible. While email, websites and blogs supply customers with information, there is another medium that has proven to be incredibly effective at engaging prospects: text messaging. With its concise nature, timely delivery and prominent position on a customer’s phone, marketing
Texting for All: The Keys to Reaching Your Consumers Read More »
Want to stay up to date with the latest social media marketing tactics? Then constant education is necessary. Social media is fast and furious, and what worked last year won’t necessarily work this year — heck, what worked last month might not work this month! No matter your industry and no matter the social media platforms you invest in, you’ve got to
7 Social Media Marketing Courses to Bookmark NOW Read More »
Unicorn marketers are rare — so rare that I’ve only come across a few in the wild. Some of these unicorn marketers were consultants. Some were part of an in-house marketing team. A few of them were marketing executives. All of them had five things in common. I’ve explained before that modern unicorn marketers have
Traits of Unicorn Marketers of Which You May Not be Aware Read More »
