Google recently announced the launch of a new portal for small businesses to commemorate International Small Business Day on June 27, 2019. The new website provides resources along with product recommendations to teach you how you can improve your business. Called Google for Small Business, it starts by prompting you to answer some questions about […]
Google Connects Its Tools in New Google for Small Business Package Read More »
The goal of a commercial business is to increase sales, and retaining current customers is key to making this happen. But according to a new report from The Manifest, only 6% of small businesses are focused on retaining their customers. This is despite the fact their main digital marketing goal is to increase sales. The
Just 6% of Small Businesses Focus on Keeping Customers Read More »
The average email open rate for all industries in the United States equals 18%. And the average click-through rates on emails amounts to 2.69.% But the average click-to-open rate stands at 14.10%. The percentages appeared in the findings of Campaign Monitor’s latest research on Email Marketing Benchmarks by industries. Campaign Monitor specializes in helping businesses
18% of Marketing Emails Get Opened – Make Yours Count Read More »
Digital marketing skills are critical not only to those actually working in the field but also to entrepreneurs. Even if you’re past your very early startup days and have a marketing team, the most successful founders have a working knowledge of each aspect of the business and can provide knowledgeable oversight of digital marketing campaigns.
The Top 5 Free Online Courses for Digital Marketers Read More »
Want to know what keeps me up at night? It happens to be the status of truth in our society. I remember when the Internet first came out. And I thought that it would be the final arbitrator of truth. You could look up any fact you wanted. Well, I that prediction proved partly right.
How Businesses Should Navigate the Fake News, Post-Truth Era Read More »
Companies big and small know the key is consistency. Customers expect the same treatment no matter where they go. Customers expect the same treatment no matter where they go. The benchmarks for good customer service is higher than ever! But how often do you revisit your customer service strategy? Below are 10 customer service examples of
10 Examples of Great Customer Service Read More »
It helps to increase ACVs, better retain customers and in general help to build more sustainable business. My advice before you get tactical is to really understand your agency’s positioning in the marketplace and the customer segments you’re going after. With these set, it’s so much easier to go-to-market and gain traction with your growth
7 Strategies to Grow a Marketing Agency to 6+ Figures Per Month Read More »
The overall ecommerce sales are increasingly coming from mobile devices. In 2018 it was 40% of the total sales, and by 2021 it is expected to jump to 54%. For businesses that develop ecommerce apps, it means they are better positioned to address this growth. However, it is going to take more than coupons and
These Ecommerce Mobile App Features Keep Your Customers Hooked Read More »
Consumers base their decision to make an online purchase on many different factors. And according to a survey by Marketingsignals.com, images play a big role. Close to two thirds or 61% said insufficient or poor-quality product imagery is a deterrent. Considering a product image may be the first time a consumer sees the item; the
Top 10 Ecommerce Mistakes to Avoid on Your Website Read More »
When a multi-national corporation generating $54 billion (2018) goes after small business owners scratching out $150,000 for trademark infringement, it makes you wonder. This is the case being played out between Caterpillar (the multi-national) and Cat & Cloud (the small business). The reason it is getting so much attention is because Caterpillar is the world’s
Caterpillar Battling Small Coffee Shop Over Use of Cat in Trademark Case Read More »
