Marketing Podcast with Tania KatanPodcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Tania Katan. She is a speaker, bestselling author, and CEO of Creative Trespassing. She’s dedicated her life to embracing creativity and teaching others to do the same. Her speaking, training, and workshops are designed to help and inspire those […]
How to Discover and Embrace Your Creative Side [Podcast] Read More »
Marketing Podcast with Jeff FrommPodcast Transcript Today on the Duct Tape Marketing Podcast, I speak with Jeff Fromm, president of FutureCast, partner at the ad agency Barkley, and author of the upcoming book The Purpose Advantage: How to Unlock New Ways of Doing Business. Through his work at FutureCast, Fromm studies consumer trends and consults
Social media has become an imperative part of our daily lives. And marketers know that the best way to connect with their audiences is to go where they go. This indicates meeting and interacting with them on social channels. Today 3.8 billion people or 45% of the global population use social media. Below are some
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Marketing Podcast with Scott AyresPodcast Transcript Today’s guest on the Duct Tape Marketing Podcast is Scott Ayres, content scientist with AgoraPulse’s Social Media Lab. Ayres and the team at the lab are testing every question a marketer has ever had about social media. Things like, “Should Instagram hashtags go in the caption on the first
Putting Social Media Myths to the Test [Podcast] Read More »
Marketing Podcast with Jeanne BlissPodcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Jeanne Bliss, founder and President of CustomerBliss, and the co-founder of The Customer Experience Professionals Association. Bliss pioneered the role of Chief Customer Officer and was the first to hold the role at several organizations, including Lands’ End, Microsoft,
Why You Should Treat Every Customer Like Your Mom [Podcast] Read More »
Marketing Podcast with Jason VandeboomPodcast Transcript Today on the Duct Tape Marketing Podcast, I visit with founder and CEO of ActiveCampaign, Jason Vandeboom. ActiveCampaign is an SaaS solution built in the cloud that is focused on marketing automation. Managing everything from email campaigns to SMS messaging to sales and CRM is possible through the platform,
The Ins and Outs of Marketing Automation [Podcast] Read More »
Every year sees video leech more and more web traffic from other content types. As of 2018, worldwide internet users watched in excess of 500 million hours of content on YouTube every day. We collectively upload as much video content online, every 30 days, as all of the major American television networks have put
12 Incredibly Useful Video Tools for Content Marketers Read More »
Marketo June ’19 release notes are here with, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving marketers access to Creative Cloud tools within Marketo, the announcement highlights the company’s efforts to sunset Email 1.0 and transition customers to Email 2.0 by June 1. Capabilities like image editing in Design Studio powered
Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more Read More »
People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler, over the phone. With the rise of social media, this previously intangible word-of-mouth has finally become measurable — and thus amplifiable — for businesses. Social media listening, the process of using a tool
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Google has launched a Bumper Machine tool to help video advertisers create six-second bumper ads from existing video ads that run 90-seconds or less. Powered by machine learning, the tool will identify well-structured moments in a longer video, and convert those moments into multiple six-second video ads. The process takes only a matter of minutes,
Google’s new Bumper Machine whips up 6-second bumper ads from longer videos Read More »
