Segment’s visualization of its product stack Segment took another step Thursday toward becoming the data steward for brands using multiple platforms, with the launch of a data governance product called Protocols. How does this help marketers? Segment provides a data tracking plan across a company, setting the standards for incoming data with a shared data […]
Segment adds quality tracking for incoming data to its resume Read More »
Online survey platform SurveyMonkey filed to go public last week, asking for the ticker symbol SVMK. Founded in 1999, the company lets users create, manage and distribute their own online surveys. The company is currently valued at $2 billion, and, according to the Form S-1 filed with the Securities and Exchange Commission, the IPO could raise
Earlier this month, we reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in coming for this administration, given its hesitancy to add any governmental regulations or restrictions to business. But before that law is crafted, tech firms want to
Audience measurement firm Nielsen has announced the launch of an Auto Cloud that is integrated with the car sales data held by research firm J.D. Power. This is the first time that J.D. Power’s data is being made available for advertising and measurement. This exclusive combination, the companies said, will let auto advertisers segment and
Nielsen links up with J.D. Power to create a new Auto Cloud Read More »
At this point in time, almost every marketer has heard about the General Data Protection Regulation (GDPR), Europe’s sweeping data privacy legislation that went into effect at the end of May. US companies are bound by this law because it governs all European Union (EU) members, no matter where their data is collected. Under GDPR,
The United States finally starts to talk about data privacy legislation Read More »
Google’s visualization of its Contact Center AI Last week, Google announced a variety of new AI offerings, most notably the alpha release of its new Contact Center AI. Based on its Dialogflow development suite for conversational agents, launched last fall, Contact Center AI offers a voice bot Virtual Agent who answers a call, a handoff
Genesys is offering the first ‘fully integrated’ use of Google Contact Center AI Read More »
Facebook is making adjustments to the way it measures video ads, offering a new metric, removing others and bringing in a new third-party measurement solution for video advertisers. Unrepeated watch time reported Based on feedback from advertisers, Facebook says it is changing the way its 3-second and 10-second video view counts are calculated. Before today,
Facebook updates video ad metrics & adds Moat as measurement partner Read More »
Consumers are still confused about how their privacy is being handled and want companies to do more to protect them, according to new research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of consumers polled wish companies would take additional steps to protect their data. Seventy-eight percent think
Report: Most consumers think companies aren’t doing enough to protect their data Read More »
With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules help stem the seemingly endless reports of data breaches? I talked to some marketers who are hoping they will. Europe’s General Data Protection Regulation (GDPR), which governs the handling of European Union
Federal investigators have widened their investigation into Facebook’s role regarding ads targeting millions of its users by data firm Cambridge Analytica, according to a report in The Washington Post. Five anonymous sources told the Post that the FBI, the Securities and Exchange Commission (SEC) and the Federal Trade Commission (FTC) have joined the Department of Justice in
Report: Feds widen scope of Facebook/Cambridge Analytica scandal probe Read More »
