Marketing Tools: Analytics

Facebook to require authorization and labeling on all political and ‘issue’ ads, verification of large Pages and more

A-Post to MarTech Today, Analytics, Channel: Martech: Analytics & Data, Facebook, Facebook: Advertising, Facebook: Legal, Facebook: Marketing, Facebook: Privacy, Legal, Legal: Privacy, Machine Learning & Artificial Intelligence, Marketing Tools: Analytics, SEO BLOG /

Facebook has introduced yet another set of changes in the wake of a scandal caused by charges that Cambridge Analytica misused Facebook user data. In a blog post Friday, Facebook executives Rob Goldman and Alex Himel announced several changes and features they said would make advertisements and Pages more transparent.The changes include required authorization and labeling of political and […]

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9 steps you can take now to get prepared for GDPR

A-From MTT, Analytics, Channel: Martech: Analytics & Data, gdpr, Legal, Legal: Privacy, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

If you are a US business that just started thinking about how to prepare for the General Data Protection Regulation (GDPR), time is running out. When the sweeping European Union (EU) legislation goes into effect on May 25, entities that process the data of European citizens are subject to a slew of new rules, which

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Facebook CEO Mark Zuckerberg will testify before Congress next week

A-Post to MarTech Today, Analytics, Channel: Martech: Analytics & Data, Facebook, Facebook: Legal, Facebook: Marketing, Facebook: Privacy, gdpr, GDPR - General Data Protection Regulation, Legal, Legal: Privacy, Marketing Tools: Analytics, SEO BLOG /

Facebook Chief Executive Officer Mark Zuckerberg will testify before a key House panel next week, the Congressional House Energy and Commerce Committe announced Wednesday. Zuckerberg will face the committee on April 11. It’s the first of three potential hearings where he could face questions about Facebook’s data privacy practices. “This hearing will be an important opportunity

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DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool

A-From MTT, Analytics, Augmented & Virtual Reality, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional

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Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data

A-From MTT, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

Datorama’s platform helps marketers make sense of diverse data, providing unified insights across different data feeds from a campaign — Facebook spend/results, Twitter spend/results, website display ad performance and so on. Last May, the New York City-based firm launched Datorama Genius, an additional layer of AI that automatically finds insights from data relationships, such as

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SRAX readies its BIG platform so users can make money from their data

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

User data, which has become very valuable for advertisers and publishers, may now become valuable to the one remaining stakeholder. That is, to users themselves. This week, SRAX (formerly Social Reality, Inc. and pronounced “serrax”) joined the efforts to make that happen. It has started internal testing on a blockchain-based consumer data management and distribution

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TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG, video /

At the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory: television. Now, TV measurement service TVSquared has announced a new partnership with LiveRamp. For the past six years, TVSquared’s ADvantage platform has tracked the impact of 15- and 30-second advertising in linear broadcast TV on digital

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Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display

A-From MTT, Analytics, Channel: Display Advertising, Display Advertising, Marketing Tools, Marketing Tools: Analytics, Programmatic Advertising & Media Buying, SEO BLOG /

Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a granular ad-level across DoubleClick, Facebook, Instagram, Google Search, and Google Display Network as well programmatic and direct-to-publisher buys made through its own DSP. For example, a campaign might be running the same creative messaging across multiple

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Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing

Amazon, Augmented & Virtual Reality, Channel: Retail, E-Commerce, Facebook: Insights, Google, Marketing Tools: Analytics, SEO BLOG, Sponsored Content /

  If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet Seal, Payless ShoeSource, BCBG Max Azria and Gymboree were among the casualties. Even behemoths

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All the right marketing technology for advanced TV media buying

Analytics, branding, Channel: Martech: Advertising, Channel: Martech: Analytics & Data, Display Advertising, Marketing Tools: Analytics, Programmatic Advertising & Media Buying, SEO BLOG, Sponsored Content /

Opinions expressed in this article are those of the sponsor. 3 game-changing advancements put TV advertising back in the limelight. Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to

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