Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to briefly introduce the […]
Twin Design / Shutterstock.com Brands and publishers have another reason to expect to see their Page posts’ organic reach decline, beyond last month’s News Feed algorithm change. Next week, Facebook will finally start to count organic reach impressions only when a Page post actually appears on a person’s screen, the company announced on Friday. The
Facebook to begin counting viewable-only impressions for Pages’ organic reach next week Read More »
The upcoming General Data Protection Regulation (GDPR) is driving innovation on many fronts. This week, a new approach is being launched for measuring site traffic without tracking individuals, so that consent is not required. The developer, former Google engineer Pierre Far, says the new software — called Blockmetry — is intended to measure that “someone
Blockmetry launches its GDPR-friendly web traffic software Read More »
DialogTech provides analytics on incoming calls so that marketers can find out things like the number of sales by phone generated by a search ad. That data can then be exported via API to other tools, like marketing platforms, to compare the call analytics with campaigns in other channels. This week, the Chicago-based company is
DialogTech adds multichannel analytics with its purchase of dashboard provider Swydo Read More »
If you’re a Russian disinformation agent planning to disrupt next year’s federal election with fake political ads, at least one demand-side platform (DSP) is suiting up to stop you. DeepIntent is launching this week a private beta of a new feature called Verified Ads that checks whether submitted political ads originate from a genuine, US-based
DeepIntent decides to take on the Russian ad army Read More »
As digital video grows in popularity, brands are faced with the challenge of knowing which elements in their many videos –– created by them or by the influencers they hire — elicit the best responses. To provide tools for that purpose, social video analytics firm Delmondo has announced a partnership with AI/computer vision firm Uru
Delmondo, Uru team up for automated video content analysis service Read More »
Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s taken a series of steps toward its positioning as a customer interaction platform. In 2014, for instance, it added support for iBeacons, which are usually paired with apps. Later that year, Swrve declared
If you’re trying to update your platform for the upcoming General Data Protection Regulation (GDPR), there’s one thing that’s very handy to have: A business process engine. In fact, business process management is the meaning behind the first three letters in Bpm’online’s name, indicating the importance of such an engine to this process-oriented customer relationship management
Bpm’online has a built-in advantage for complying with GDPR Read More »
“Most companies are still afraid of everyone’s web site but their own.” In other words, Media Trust CEO Chris Olson told me recently, most brands are focused on competitors’ threats, when they should first be looking at the threats in their own sites and apps. The upcoming General Data Protection Regulation (GDPR), he added, will
Most of what happens on your web site is not controlled by you Read More »
Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer identities contain names, addresses, phone numbers and email addresses of those individuals, along with attributes added from mostly public sources — such as car and home ownership or if a person has recently moved. The
Infutor launches a propensity marketplace of consumers interested in buying cars Read More »
