About a week ago, the Advertising ID Consortium said it will offer the Interactive Advertising Bureau’s (IAB) Tech Lab’s DigiTrust ID as one solution, in addition to its own Open Ad-ID and The Trade Desk’s Unified Open ID. This was a possible sign of reconciliation from two of the biggest efforts to find a unified […]
Why MediaMath ‘unjoined’ the Ad ID Consortium Read More »
In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], its first such report on this space, research firm Forrester predicts that spending for these kinds of tools will grow vigorously over the
In 2014, Lithium acquired Klout, the online reputation service, for what Fortune magazine reported was a $200 million price. The enterprise social community service said at the time that Klout could help its communities determine who has authenticated expertise when they deliver recommendations. Last week, Lithium announced it had decided to “sunset” the Klout service
Lithium will ‘sunset’ its Klout service on the day GDPR launches Read More »
Over the last year, Sprinklr has repositioned itself as a customer experience cloud, centered around its former role as a social media listening and management platform. In another move to boost its capabilities, the company is this week adding the first installment of an artificial intelligence layer to its platform, called Intuition. It initially tackles
Sprinklr adds AI to its customer experience platform Read More »
Last September, enterprise software firm SAP announced it was buying identity management platform Gigya. The acquisition raised some questions. Gigya allows users to automatically sign into participating websites with their social network logins and make their social profiles accessible to those sites if they chose. Since this independent identity manager would now become part of
SAP-owned Gigya offers a new GDPR-friendly consent tool Read More »
A frame of video with an overlaid IVEP smart object. A Canada-based non-profit association has the ambitious goal of launching a new kind of interactive video across several platforms, boosting its transactional transparency and financial viability with blockchain and tokens. As a step toward that goal, the Interactive Video and Experience Protocol (IVEP) Association has
The IVEP Association is readying an ambitious new smart video platform for web and TV Read More »
A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and blockchain — would make a really hot couple. In IoT, wirelessly connected sensors are embedded in almost everything — refrigerators, auto parts, dog collars, perhaps even cereal boxes. On the one hand, this
The Internet of Things and blockchain tech are made for each other Read More »
Perhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time to unwrap your head once again. Because an ecosystem built around blockchain technology is coming to marketing, search and advertising, and new ecosystems bring new vocabularies. Best known as the tech infrastructure behind the cryptocurrency
Marketers, here are some blockchain terms you might want to know Read More »
Adobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is based on technology acquired when the tech giant bought a tag management technology called Satellite in 2013. Launch was announced as a beta release at Adobe Summit in March, and it’s now out
Adobe launches Launch, its next-gen tag management platform Read More »
New blockchain-focused startups are springing up right and left, but this week an established mobile measurement firm is jumping on the bandwagon. Kochava began in 2011 as a provider of attribution and other marketing analytics for mobile, and, in recent times, it has expanded into web, desktop, Xbox, Oculus VR and other channels. The Idaho-based
Kochava expands into blockchain for ad insertion orders Read More »
