Marketing Tools: General

Protagonist adds action tools to its narrative analytics for brands

A-From MTT, Channel: Martech: Marketing, Machine Learning & Artificial Intelligence, Marketing Tools, Marketing Tools: General, SEO BLOG /

In April, San Francisco-based Protagonist launched an AI-powered platform that looked at online articles and comments to find the “underlying beliefs and motivations of consumers.” These messaging narratives were then made available to inform a client brand’s marketing strategy. Protagonist defines narratives as “deeply held beliefs that drive human behavior.” The company’s technology was originally […]

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Persado now generates emotionally-targeted marketing messages for individuals

A-From MTT, Channel: Martech: Marketing, Email Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG /

Persado is the kind of tool that can make copywriters and other creatives nervous. Founded in 2012, it employs artificial intelligence to generate emotionally-targeted marketing text for emails, snail mail, Facebook newsfeed ads, landing pages, display ads, and even messages on receipts from checkout counters in stores. It’s not too difficult to imagine a time

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At MarTech conference, tech evangelist Robert Scoble envisions how AR and VR will transform marketing

A-From MTT, Augmented & Virtual Reality, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG /

Robert Scoble wearing glasses that are displaying 360-degree video from the camera he’s holding Fasten your seatbelts. Those weren’t the exact words used by tech evangelist and author Robert Scoble in a keynote address on Wednesday, the last day of our MarTech Conference in Boston. But that was the basic idea, as he touted the

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Forrester’s first Waves on journey analytics show the growing importance of customers’ steps toward purchase

A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG /

In marketing — as in life — it’s not about the destination as much as it’s about the journey. Which is why research firm Forrester recently released not one, but two Wave reports on Customer Journey Analytics — one on visioning platforms and the other on orchestration. [Subscription or report fees required.] These are the

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System 1 Research launches a VR testing tool for shopping

A-From MTT, Augmented & Virtual Reality, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG /

You’re pushing a grocery cart down an aisle in Walmart, and you pause to grab and toss in a bag of candy. Just another day at the store, except it’s in a new Virtual Reality Shopper recently launched by System 1 Research. The research arm of the London-based marketing firm System 1 Group, System 1

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MailChimp adds Google Ads as it becomes a multichannel platform

A-From MTT, Channel: Martech: Marketing, Email Marketing, marketing automation, Marketing Tools, Marketing Tools: General, SEO BLOG /

MailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy Google Remarketing Ads within its dashboard. With two clicks in the new feature, a marketer can connect her store to MailChimp and set up a campaign that shows a site visitor follow-up ads for a

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Thunder boosts personalization and performance following Adacus acquisition

A-From MTT, Channel: Martech: Advertising, Marketing Tools, Marketing Tools: General, SEO BLOG /

Creative management platform Thunder has announced it has completed its purchase of AI-powered targeting platform Adacus — and, as a result, is adding three capabilities to improve personalization and performance. Deal terms were not made public. CEO Victor Wong told me that Thunder, which offers tools for creative ad production, had been working since last

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CRM is much more than off-the-shelf software

A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG /

“The customer is always under warranty,” Spotify VP of Growth Mayur Gupta told me. Of course, he was speaking figuratively to emphasize his view that modern brands need to continually pay attention to their customers. In other words, he said, businesses’ need to re-evaluate what is meant by “customer relationship management.” CRM — which falls

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Narrativ marries affiliate links with real-time auctions

A-From MTT, Channel: Martech: Advertising, Marketing Tools, Marketing Tools: General, SEO BLOG /

The basic model for affiliate links is fairly straightforward. Inside or near an article, a link allows a reader to buy a related product. An article about the best new digital cameras, for instance, might contain a link — perhaps with an image — to buy a specific Casio camera mentioned in the story. If

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Adobe updates Target with Sensei-powered enhancements

A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG /

From Adobe’s blog post on the new Target enhancements Adobe is out this week with some enhancements to its Target A/B testing tool, all of which it says are made possible by its Sensei cloud-wide layer of artificial intelligence. The tech giant released its One-Click Personalization last November in beta, which enables algorithmic page-level testing,

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