Marketing Tools: Social Media

Facebook updates video ad metrics & adds Moat as measurement partner

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Mobile, Facebook: Video, Marketing Tools, Marketing Tools: Analytics, Marketing Tools: Social Media, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Facebook is making adjustments to the way it measures video ads, offering a new metric, removing others and bringing in a new third-party measurement solution for video advertisers. Unrepeated watch time reported Based on feedback from advertisers, Facebook says it is changing the way its 3-second and 10-second video view counts are calculated. Before today, […]

Facebook updates video ad metrics & adds Moat as measurement partner Read More »

Twitter tightens access to API platform & restricts number of daily actions an app can perform

Channel: Social Media Marketing, Marketing Tools: Social Media, twitter, Twitter: Accounts & Profiles, Twitter: Business Issues, Twitter: Legal, Twitter: Marketing / Good To SEO

Twitter is following through on its commitment to improve the health of its platform. Tuesday, the company announced that all new requests to access the company’s API platform will be required to apply for a developer account. It is also restricting the default number of apps registered to a single account to 10 and limiting

Twitter tightens access to API platform & restricts number of daily actions an app can perform Read More »

Facebook reminds developers deadline for app reviews is less than a month away

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Marketing, Marketing Tools, Marketing Tools: Social Media, Social media marketing / Good To SEO

Facebook is reminding developers that in order to keep access to a number of APIs, the app review deadline is August 1. Developers wanting to retain their access to any of the following APIs for existing apps will need to submit their apps for review and “re-request” permission to use the APIs: Facebook Login outside

Facebook reminds developers deadline for app reviews is less than a month away Read More »

Unilever stops working with digital media influencers who buy followers

Channel: Martech: Advertising, Display Advertising, Marketing Tools, Marketing Tools: Social Media, Programmatic Advertising & Media Buying / Good To SEO

Unilever isn’t going to take it anymore. With increased calls for transparency in all aspects of marketing, the mega consumer packaged goods (CPG) company said Monday that it will no longer work with social media influencers who buy followers. Unilever Chief Marketing Officer Keith Weed called for more transparency from influencers in a speech at

Unilever stops working with digital media influencers who buy followers Read More »

How to use Pinterest to drive high-volume traffic on auto-pilot

A-Post to Search Engine Land, Channel: Content Marketing, Channel: Social Media Marketing, Content & Writing, Content marketing, Content Marketing Column, Facebook, How To Guides: Content Marketing, How To Guides: Social Media Marketing, Marketing Tools, Marketing Tools: Social Media, Pinterest, Pinterest: Analytics, Pinterest: Business Issues, Pinterest: Business Use & Advertising, Pinterest: Rich Pins, Pinterest: Statistics, SEO, SEO -- Search Engine Optimization, twitter / Good To SEO

“Isn’t Pinterest just for bloggers?” I hear this question all the time when I mention Pinterest marketing, typically from digital marketers, search engine optimization (SEO) experts and your typical horde of haters. And my usual response is usually along the lines of… “Maybe. So?” After all, nearly every website out there has a blog in

How to use Pinterest to drive high-volume traffic on auto-pilot Read More »

Sprinklr adds AI to its customer experience platform

A-From MTT, Channel: Martech: Social, Marketing Tools, Marketing Tools: General, Marketing Tools: Social Media, SEO BLOG / Good To SEO

Over the last year, Sprinklr has repositioned itself as a customer experience cloud, centered around its former role as a social media listening and management platform. In another move to boost its capabilities, the company is this week adding the first installment of an artificial intelligence layer to its platform, called Intuition. It initially tackles

Sprinklr adds AI to its customer experience platform Read More »

Facebook to begin counting viewable-only impressions for Pages’ organic reach next week

Channel: Social Media Marketing, Facebook, Facebook: Insights, Facebook: Pages, Marketing Tools, Marketing Tools: Analytics, Marketing Tools: Social Media, SEO BLOG, Social media marketing / Good To SEO

Twin Design / Shutterstock.com Brands and publishers have another reason to expect to see their Page posts’ organic reach decline, beyond last month’s News Feed algorithm change. Next week, Facebook will finally start to count organic reach impressions only when a Page post actually appears on a person’s screen, the company announced on Friday. The

Facebook to begin counting viewable-only impressions for Pages’ organic reach next week Read More »

Instagram adds option to schedule posts via new Graph API as old Platform API nears shutdown

Channel: Social Media Marketing, Facebook: Instagram, Marketing Tools, Marketing Tools: Social Media, SEO BLOG, Social media marketing / Good To SEO

Instagram is adding more features to the Graph API it debuted last year to prod businesses and developers to migrate away from its old API that is being shut down over the next two years. Through Instagram’s Graph API, businesses will now be able to schedule posts, see public posts that mention or tag them

Instagram adds option to schedule posts via new Graph API as old Platform API nears shutdown Read More »

Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr

A-From MTT, Channel: Social Media Marketing, Marketing Tools, Marketing Tools: Social Media, Reddit, SEO BLOG, Social media marketing / Good To SEO

Tim Peterson, Third Door Media’s Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat’s ad plans, Hulu founding CEO Jason

Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr Read More »

Socialbakers unveils a ‘near real-time’ social ad benchmark

A-From MTT, Channel: Martech: Advertising, Marketing Tools, Marketing Tools: Social Media, SEO BLOG / Good To SEO

How do you know whether your social advertising is doing as well as it should? This week, social media marketing platform Socialbakers is providing one kind of yardstick. It’s a “near real-time” social ad performance benchmark, based on data from the company’s 2,000+ clients. The Prague-based company describes this as near real-time, although it’s updated

Socialbakers unveils a ‘near real-time’ social ad benchmark Read More »