Marketing Tools: Social Media

Facebook will measure how its ads compare against, complement TV campaigns

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Marketing Tools: Analytics, Marketing Tools: Social Media, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO / 1 Comment

Facebook is raising its bid for brand advertisers’ TV budgets. Facebook will offer advertisers the option of having the company measure how the ads it sells influence people’s awareness of a brand and how that compares with advertisers’ TV campaigns, the company announced on Friday. With the new measurement program called Facebook Cross-Platform Brand Lift, […]

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Facebook is consolidating its ad-buying tools and combining its ad placement options

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Mobile, Marketing Tools: Social Media, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

On Tuesday, Facebook announced a sweeping overhaul of its self-serve ad-buying tools and ad placement options. At the heart of Tuesday’s changes is the merger of Facebook’s two self-serve ad-buying tools, Power Editor and Ads Manager, into one. The new Ads Manager will combine the plug-and-play nature of the old version while also incorporating the

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Linqia unveils ‘first’ platform for predicting influencer engagement

A-From MTT, Channel: Martech: Social, Machine Learning & Artificial Intelligence, Marketing Tools: Social Media, Martech: Predictive Marketing, SEO BLOG / Good To SEO

Linqia is out this week with a new version of its platform that it says offers the first predictive analysis of influencers’ performance. Based in San Francisco, the company has been offering performance-based influencer marketing since 2012, where brands pay by clicks, likes, shares and other performance metrics for influencer campaigns on blogs, Facebook, Instagram,

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Snaps launches a Marketing Cloud for chatbots, messaging and emojis

A-From MTT, Channel: Martech: Social, Chat & Text Messaging Apps, Machine Learning & Artificial Intelligence, Marketing Tools, Marketing Tools: Social Media, SEO BLOG / Good To SEO

Last week, Sprout Social announced a do-it-yourself bot creation platform for Twitter. This week, Snaps has released its self-service Conversational Marketing Cloud, which lets marketers create chatbots, emoji keyboards and custom iMessages. The platform has been in beta testing with selected brands — including Nordstrom, Nike Jordan and Marriott Rewards — for the last year

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