Online survey platform SurveyMonkey filed to go public last week, asking for the ticker symbol SVMK. Founded in 1999, the company lets users create, manage and distribute their own online surveys. The company is currently valued at $2 billion, and, according to the Form S-1 filed with the Securities and Exchange Commission, the IPO could raise […]
SurveyMonkey files to go public Read More »
Earlier this month, we reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in coming for this administration, given its hesitancy to add any governmental regulations or restrictions to business. But before that law is crafted, tech firms want to
Podcasting continues its rise in popularity, and advertisers are taking note. A Nielsen Fanlinks survey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. An Interactive Advertising Bureau (IAB) survey earlier this year found that podcast revenues topped
Podcasting continues its meteoric rise, creating more opportunities for marketers Read More »
Facebook has rolled out a set of tools to help advertisers create video ads that are optimized for mobile environments. Marketers can use the tools to add motion to existing images and videos or create video ads from assets such as logos or photographs, the company announced in a blog post on Wednesday. Facebook first mentioned plans for
Facebook rolls out mobile-first video creation tools for advertisers Read More »
Audience measurement firm Nielsen has announced the launch of an Auto Cloud that is integrated with the car sales data held by research firm J.D. Power. This is the first time that J.D. Power’s data is being made available for advertising and measurement. This exclusive combination, the companies said, will let auto advertisers segment and
Nielsen links up with J.D. Power to create a new Auto Cloud Read More »
Last December, Twitter announced it would be deprecating access for app developers to its site stream, user stream and some direct messaging features. Twitter’s API platform updates are rolling out this week, impacting the functionality of apps like Tweetbot and Twitterrific. Without the ability to connect to streams in real time, Twitter timelines displayed over
At this point in time, almost every marketer has heard about the General Data Protection Regulation (GDPR), Europe’s sweeping data privacy legislation that went into effect at the end of May. US companies are bound by this law because it governs all European Union (EU) members, no matter where their data is collected. Under GDPR,
The United States finally starts to talk about data privacy legislation Read More »
Salesforce announced this week the promotion of Chief Operating Officer Keith Block to co-chief executive officer. Block will lead the company with current CEO and Co-Founder Marc Benioff. Salesforce is a customer relationship management (CRM) platform with a suite of cloud-based applications to manage sales, marketing and and other customer-oriented functions. Benioff founded the company in
Salesforce promotes COO Keith Block to co-chief executive Read More »
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for
CDPs: Why now? – Marketing Land Read More »
Over the last few years, a variety of vendors have offered account-based marketing (ABM) capabilities as standalones or as additions to their existing platforms. While ABM uses spears, the metaphor goes, traditional lead-based sales uses nets. In ABM, salespeople develop approaches, for instance, toward different IBM departments, focusing on their specific histories, needs and decision-making
Marketing analytics platform CaliberMind launches ABM Converter Read More »
