Marketing Tools

Genesys is offering the first ‘fully integrated’ use of Google Contact Center AI

A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: Analytics, Marketing Tools: General /

Google’s visualization of its Contact Center AI Last week, Google announced a variety of new AI offerings, most notably the alpha release of its new Contact Center AI. Based on its Dialogflow development suite for conversational agents, launched last fall, Contact Center AI offers a voice bot Virtual Agent who answers a call, a handoff […]

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IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

A-From MTT, Blockchain, Channel: Martech: Advertising, Marketing Tools, Marketing Tools: General /

The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working Group announced a pilot program that would analyze the results of blockchain-based projects by its 150+ member organizations. This effort will include a white paper that pinpoints the most promising ad-related aspects of

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New report: Consent management platforms are purchased less often than other privacy tools

A-From MTT, Channel: Martech: Management, Marketing Tools, Marketing Tools: General /

With the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California privacy law, you’d think the recently emerged consent management platforms would have landed in every sizable company’s toolbox. Not so, says “How Privacy Tech Is Bought and Deployed” (free, registration required), a new report on the

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Facebook rolls out social video feature Watch Party to all Groups

Channel: Video, Facebook, Facebook: F8, Facebook: Video, Marketing Tools, video /

Making good on a promise made at May’s F8 Developer Conference, Facebook rolled out its Watch Party video tool to a general audience Wednesday. Watch Party lets multiple users watch and comment on the same video simultaneously. The tool has been in use by a small group of beta users until now. The initial rollout, announced

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Report: Companies increase martech spend but struggle to keep up with the speed of its growth

A-From MTT, Channel: Martech: Marketing, Marketing Tools /

A majority of companies will increase their martech spend in 2018, but they are struggling to keep the pace of their utilization in line with the speed of their investment, according to a new report out this week from communication firm Walker Sands. The “State of Marketing Technology 2018: Maximizing the Value of Martech Innovations”

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Vivoom turns user-generated content into user-created ads

A-From MTT, Channel: Martech: Social, Marketing Tools, Marketing Tools: General /

Individual clips from Maroon 5’s Vivoom-powered “Confessionals” The biggest difference between today’s advertising and advertising in the days of “Mad Men” is the current importance of users who create and share content about your brand. A user passing around imagery showing a product being used, particularly if it comes with that user’s implied endorsement of

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Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines

A-From MTT, Channel: Display Advertising, Display Advertising, Marketing Tools, Programmatic Advertising & Media Buying, Retargeting & Remarketing /

MRC’s updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are “never appropriate” for their programmatic ads. The post Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines appeared… Please visit Marketing Land for the full article. Source link

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