Marketing Tools

Report: Most consumers think companies aren’t doing enough to protect their data

A-Post to MarTech Today, Analytics, Channel: Martech: Analytics & Data, gdpr, Legal, Legal: Privacy, Marketing Tools, Marketing Tools: Analytics /

Consumers are still confused about how their privacy is being handled and want companies to do more to protect them, according to new research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of consumers polled wish companies would take additional steps to protect their data. Seventy-eight percent think […]

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Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust

A-From MTT, Analytics, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Legal, Legal: Privacy, marketing automation, Marketing Tools, Marketing Tools: Analytics /

With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules help stem the seemingly endless reports of data breaches? I talked to some marketers who are hoping they will. Europe’s General Data Protection Regulation (GDPR), which governs the handling of European Union

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Report: Feds widen scope of Facebook/Cambridge Analytica scandal probe

A-Post to MarTech Today, Analytics, Channel: Martech: Analytics & Data, Facebook, Facebook: Legal, Facebook: Privacy, Legal, Legal: Privacy, Marketing Tools, Marketing Tools: Analytics /

Federal investigators have widened their investigation into Facebook’s role regarding ads targeting millions of its users by data firm Cambridge Analytica, according to a report in The Washington Post. Five anonymous sources told the Post that the FBI, the Securities and Exchange Commission (SEC) and the Federal Trade Commission (FTC) have joined the Department of Justice in

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New Forrester report: ‘Speech analytics has found its voice with AI’

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics /

Some of us remember a time when devices were not able to respond to what you said verbally, although that now seems a long time ago. Behind all these suddenly loquacious machines, of course, are smart analytics that translate speech into text, text into intent and intent into appropriate responses. To sort out these new

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Why MediaMath ‘unjoined’ the Ad ID Consortium

A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General /

About a week ago, the Advertising ID Consortium said it will offer the Interactive Advertising Bureau’s (IAB) Tech Lab’s DigiTrust ID as one solution, in addition to its own Open Ad-ID and The Trade Desk’s Unified Open ID. This was a possible sign of reconciliation from two of the biggest efforts to find a unified

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Now that GDPR is here, what do US companies do if they have a breach?

A-From MTT, Analytics, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Marketing Tools, Marketing Tools: Analytics /

With a record number of data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is to know about data breaches. You’d be wrong. Now, with the General Data Protection Regulation (GDPR) fully implemented, there’s yet another way for companies to be in breach

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Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers

A-From MTT, Channel: Martech: Advertising, Display Advertising, Marketing Tools /

Maybe it’s nostalgia. Or the fact that I’m getting old. But despite all the alternatives, I don’t want traditional TV to go away. Yes, I know that TV is just a screen and as such, it will never go out of fashion for advertisers who want to reach an audience. But ever since I learned

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Unilever stops working with digital media influencers who buy followers

Channel: Martech: Advertising, Display Advertising, Marketing Tools, Marketing Tools: Social Media, Programmatic Advertising & Media Buying /

Unilever isn’t going to take it anymore. With increased calls for transparency in all aspects of marketing, the mega consumer packaged goods (CPG) company said Monday that it will no longer work with social media influencers who buy followers. Unilever Chief Marketing Officer Keith Weed called for more transparency from influencers in a speech at

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