Marketing Tools

YouTube to stop supporting third-party ad serving in EU in May, citing GDPR

A-Post to MarTech Today, Analytics, Channel: Martech: Advertising, Display Advertising, gdpr, Google, Google: Analytics, Google: YouTube, Marketing Tools, Marketing Tools: Analytics, SEO BLOG, video /

YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s sweeping privacy regulation takes effect next month. “YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally,” […]

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Google launches Reach Planner for YouTube & video ad forecasting in AdWords

A-Post to Search Engine Land, Channel: Video, Google, Google: AdWords, Google: YouTube, Marketing Tools, SEO BLOG, video /

Google has launched Reach Planner, a new planning tool for video campaigns. Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video campaigns on YouTube and the video partners on the Google Display Network. Reach Planner provides unique reach data for all devices,

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9 steps you can take now to get prepared for GDPR

A-From MTT, Analytics, Channel: Martech: Analytics & Data, gdpr, Legal, Legal: Privacy, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

If you are a US business that just started thinking about how to prepare for the General Data Protection Regulation (GDPR), time is running out. When the sweeping European Union (EU) legislation goes into effect on May 25, entities that process the data of European citizens are subject to a slew of new rules, which

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Four ways to remain productive when the AdWords interface changes

Bing, Channel: SEM, Google, Google: AdWords, Google: Paid search, Google: SEM, marketing automation, Marketing Tools, paid search, SEO BLOG, Sponsored Content /

The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. A Mona Elesseily says, “[T]his is a workhorse for many of us, not a viewing platform.” Fortunately, advertisers who use third-party tools like Optmyzr have a chance to transition

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DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool

A-From MTT, Analytics, Augmented & Virtual Reality, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional

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Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data

A-From MTT, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

Datorama’s platform helps marketers make sense of diverse data, providing unified insights across different data feeds from a campaign — Facebook spend/results, Twitter spend/results, website display ad performance and so on. Last May, the New York City-based firm launched Datorama Genius, an additional layer of AI that automatically finds insights from data relationships, such as

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SRAX readies its BIG platform so users can make money from their data

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

User data, which has become very valuable for advertisers and publishers, may now become valuable to the one remaining stakeholder. That is, to users themselves. This week, SRAX (formerly Social Reality, Inc. and pronounced “serrax”) joined the efforts to make that happen. It has started internal testing on a blockchain-based consumer data management and distribution

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TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG, video /

At the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory: television. Now, TV measurement service TVSquared has announced a new partnership with LiveRamp. For the past six years, TVSquared’s ADvantage platform has tracked the impact of 15- and 30-second advertising in linear broadcast TV on digital

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Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display

A-From MTT, Analytics, Channel: Display Advertising, Display Advertising, Marketing Tools, Marketing Tools: Analytics, Programmatic Advertising & Media Buying, SEO BLOG /

Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a granular ad-level across DoubleClick, Facebook, Instagram, Google Search, and Google Display Network as well programmatic and direct-to-publisher buys made through its own DSP. For example, a campaign might be running the same creative messaging across multiple

Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display Read More »

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