Marketing Tools

With an eye toward GDPR, The Media Trust sets up ‘first vendor network’ to fix the Net

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

When it starts in May, the General Data Protection Regulation (GDPR) requires consent for use of personal data from visitors to websites and apps. For this function, Janrain, Evidon and others are coming out with user-facing solutions. But brands also need to be concerned about what happens behind the scenes, in their site/app code — […]

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Companies must pay more attention to how they manage their martech stacks, says Allocadia’s marketing VP

A-From MTT, Channel: Martech: Management, Features & Analysis, Interviews, Marketing Tools, SEO BLOG /

Next month, Allocadia’s VP of marketing, Sam Melnick, and GE Digital’s VP of marketing operations, Neenu Sharma, will take the stage at the MarTech Conference in Boston. The two will cover how GE Digital uses Allocadia’s marketing management platform to to manage marketing budgets and set up a standard taxonomy across its marketing organization so

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CabinetM CEO says companies do not have a handle on their marketing technology stacks

A-From MTT, Channel: Martech: Management, Features & Analysis, Interviews, Marketing Tools, SEO BLOG /

In 2014, after watching a number of companies with access to great technology still struggle to align their martech stacks with their their business objectives, Anita Brearton and her business partner, Sheryl Schultz, founded the marketing technology management platform, CabinetM. “We had this huge explosion of new technology in the market landscape, and people started

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Earth Networks CMO says martech delivers a lasting first impression within the prospect experience

A-From MTT, Channel: Martech: Management, Interviews, Marketing Tools, SEO BLOG /

Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS (software as a service). “I’ve lived and learned what it takes to drive customer acquisition, identify cross-sell opportunities and maximize retention,” says Agrawal. The CMO says his background spans all different levels of business

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5 Reasons for Replacing Intuition with Data in Marketing

Jasmine Morgan, Marketing Tools, SEO BLOG /

Is marketing an art or science? Less than five years ago most CEOs would have classified marketing as a creative industry, requiring intuition, imagination, and talent, just 5% would have mentioned big data as the core of their success. These statistics are rapidly changing in favor of a data-driven approach, showing that over 60% of

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10 Incredibly Useful Video Tools for Content Marketers

Content Creation, Content marketing, Marketing Tools, SEO BLOG, video content, video strategy, video tools /

If you’ve been trying in vain to convince your boss now is the time to start producing video content within your marketing plan, consider bringing up that even psychologists say people are 39 percent more likely to share content distributed via video. Plus, videos make it easier for people to form emotional connections with content

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CRM is much more than off-the-shelf software

A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG /

“The customer is always under warranty,” Spotify VP of Growth Mayur Gupta told me. Of course, he was speaking figuratively to emphasize his view that modern brands need to continually pay attention to their customers. In other words, he said, businesses’ need to re-evaluate what is meant by “customer relationship management.” CRM — which falls

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Narrativ marries affiliate links with real-time auctions

A-From MTT, Channel: Martech: Advertising, Marketing Tools, Marketing Tools: General, SEO BLOG /

The basic model for affiliate links is fairly straightforward. Inside or near an article, a link allows a reader to buy a related product. An article about the best new digital cameras, for instance, might contain a link — perhaps with an image — to buy a specific Casio camera mentioned in the story. If

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Four tools to build a smarter and more up-to-date in-house marketing team

collaboration, Industry, Marketing Tools, productivity, SEO BLOG, SEO TOOLS /

The SEO community has been fighting with low-quality, outdated and simply incorrect content for ages. How can you educate yourself as well as your team in this abyss of misinformation? It can be overwhelming to be a new SEO because there’s no way to tell a trustworthy article from a misleading one. In many cases, new SEOs

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Taykey unveils free version of its real-time audience data tool for interest targeting

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

This week, audience data platform Taykey is launching a free version of its Intelligence tool. Previously, the tool had been available as a monthly subscription. The free version offers real-time data about consumer activities on websites and social networks, although users must choose from Taykey’s predefined commonly used audiences — such as “tech enthusiasts” or

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