RE/MAX rolled out Monday a new tool for agents that creates customized video content on the spot. Though the real estate company is calling it an industry-first, the tool is the latest entry in an expanding group of technologies that are making video creation at scale easier for marketers. The video feature was created in […]
RE/MAX rolls out new DIY video capability for agents Read More »
Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:
What is attribution modeling? – Marketing Land Read More »
MoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the Twitter-owned mobile ad exchange. Pixalate and DoubleVerify are accredited by the Media Rating Council (MRC) as mobile IVT-management vendors. Why you should care As investment in mobile advertising has taken off, so have
MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud Read More »
A screen from Falcon.io Communications firm Cision announced Thursday it is buying social media management platform Falcon.io. For marketers, social management with PR. The move, CEO Kevin Akeryod said, adds social publishing, engagement, analytics and audience development for social media to the social listening capabilities on his company’s platform, which also provides pitch targeting and
Cision buys Falcon.io, adding social management features to its earned media stack Read More »
It’s that time of the year again. The Stackies 2019: Marketing Tech Stack Awards are now open for entries. The Stackie Awards are given each year at our MarTech Conference to acknowledge noteworthy marketing stacks. By participating in this visualization exercise, companies have an opportunity to reflect on their own stacks, while getting a sneak
Want to understand your marketing stack better? Enter the 2019 Stackie Awards Read More »
Out just over a year, the Interactive Advertising Bureau Tech Lab’s third-party in-app ad viewability and measurement tool is gaining significant steam. IAB will announce Wednesday that its Open Measurement software development kit (SDK) has achieved adoption by 17 companies across the U.S., Europe and Asia, and it’s enabled on 2 billion devices across the
IAB’s in-app ad viewability and measurement SDK hits 2 billion devices Read More »
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered
AI in action – Marketing Land Read More »
Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts kept apace throughout the Thanksgiving weekend, totaling a record $7.9 billion in online sales on Cyber Monday alone, according to Adobe. Still, it wasn’t all rosy. Issues such as lower average order values, higher cart
Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend Read More »
Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients
Why It’s Time to Embrace a Real CRM Tool for Your Business Read More »
Bombora provides B2B marketers with data about which companies are ready to buy their products. They develop those insights by tracking the content interests of personnel at the target companies, such as when they download a white paper on servers and then visit a web page about servers. On Monday, the New York City-based firm
Bombora now shows clients online content interests that led to a purchase Read More »
