Marketing Tools

Feds take down international hacker ring that cost advertisers millions

A-Post to MarTech Today, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Google, Marketing Tools /

This week, a federal court indicted eight individuals for their roles in widespread digital advertising fraud, with charges ranging from wire fraud and computer intrusion to aggravated identity theft and money laundering. The news is the latest chapter in a multi-year investigation of ad fraud botnets initiated by ad fraud security firm WhiteOps in 2016. Botnets […]

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Kenshoo teams up with Experian to offer third-party data for Facebook campaigns

A-From MTT, Channel: Martech: Social, Facebook, Facebook: Advertising, Facebook: Marketing, Marketing Tools, Marketing Tools: Social Media, Social media marketing, Social Media Marketing: Advertising /

The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will be able to use Experian’s audience segments for Facebook ad targeting. The third-party data will initially be available for Facebook campaigns, with plans to expand to Amazon and Google. Why you should care After facing

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PureCars launches an attribution platform just for car dealerships

A-From MTT, Channel: Analytics & Conversion, Marketing Tools, Marketing Tools: Analytics /

Buying a car these days often involves extensive online research before visiting a physical dealership. That’s a key reason why attribution has been difficult for auto dealers, says car marketing platform PureCars, which released a sales attribution/business intelligence platform this week that it says is the first one to fully track the path from online research

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LinkedIn Sales Navigator gets new engagement alerts, Custom Lists, more mobile search features

A-From MTT, Channel: Martech: Sales, LinkedIn, Marketing Tools /

Sales Navigator’s new Custom List view works on desktop and mobile. LinkedIn announced new updates to its Sales Navigator platform on Wednesday. Since launching the “Deals” features in August, the sales management platform has introduced new engagement alert notifications, added a Custom List feature and extended all desktop search features to the mobile app. Alert

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Is your DevOps team allergic to marketing?

A-From MTT, Channel: Martech: Management, marketing automation, Marketing Strategies Column, Marketing Tools, Marketing Tools: General /

Nobody likes the idea of being “marketed to,” but developers especially are inherently allergic to marketing. Try traditional marketing methods on developers and they will backfire. At the same time, figuring out a way of communicating to developers in a smart, impactful way and gaining their loyalty is critical; they are now integrated into so

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Invoca can now dynamically update local branch phone numbers

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics /

Suppose you’re a motel chain with lots of franchises across the US. Ad campaigns, search results or web site calls-to-action direct the user to local phone numbers, based on the viewer’s location. In this case, there is no central call center with an 800 number, but a different local number for each location, with each

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The Media Trust works with UK publishers and vendors to classify cookies

A-From MTT, Channel: Martech: Advertising, Marketing Tools, Marketing Tools: Analytics /

Marketers relish tracking data from publishers’ sites, which come from dozens of cookies dropped by the sites’ vendors, as well as from vendors’ partners. But few publishers have a good understanding of the many ways visitors are tracked or how page loading times are impacted by these services. To help get a handle on this

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Research firm Ipsos buys social listening platform Synthesio

A-From MTT, Channel: Martech: Social, Marketing Tools, Marketing Tools: Social Media /

Market research firm Ipsos announced on Tuesday it is acquiring social listening platform Synthesio, the latest in a series of industry-wide mergers and acquisitions of social platforms. Deal terms were not made public. Synthesio’s platform, featured as a Leader in the most recent Forrester Wave report on that sector, allows brands to monitor what is

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Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands’

A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: Analytics /

If you’re looking for a soulmate, personality matching via a dating site is one way to better the odds of compatibility. And, if you’re a marketer interested in finding a good fit for your brand, social media research firm Fizziology has released results of its effort with the omni-resourceful IBM Watson to similarly employ personality

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