Marketing Tools

InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm

A-From MTT, Channel: Martech: Advertising, Marketing Tools, Marketing Tools: Analytics /

Graphic provided by InMobi When a brand wants to advertise to telco subscribers, the process can involve many participants. But today mobile marketing platform InMobi took another step toward its vision of a more unified approach, with the announcement that it is buying Sprint’s mobile data and ad company Pinsight Media. Exclusive data access. As […]

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Autopilot debuts real-time collaborative customer journey map

A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: Analytics, video /

A screenshot of Autopilot’s new Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the customer journey map has become the central strategic and management document. It depicts the marketing exposures and decisions for a given kind of customer and is used to plot alternatives, responses and followup pitches. To

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Semcasting unveils ‘first self-serve deterministic attribution platform’

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics /

Attribution is one of those services that seems to take place inside a black box, where all kinds of algorithms make all kinds of assumptions. To help make the box less obscure, Andover, Massachusetts-based Semcasting is out today with The Attributor, which it describes as the first self-service deterministic attribution platform. The platform, CEO/founder Ray

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Do you still need a PPC tool with the new Google Ads?

Bing, Channel: SEM, Google, Google: AdWords, Google: Paid search, Google: Shopping, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, paid search, Sponsored Content /

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces — easy enough for a novice PPC manager to create and launch pretty good campaigns. That’s terrific. The

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Today’s CMO must tackle these 3 challenges

A-From MTT, Channel: Martech: Management, Internet Marketing Industry, Marketing Tools, MarTech Conference /

Pedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a tech-infused world,” says Debbie Qaqish, the chief strategy officer for the Pedowitz Group. As a veteran marketing operations expert and author of “The Rise of the Revenue Marketer,” Qaqish believes the three primary challenges facing CMOs

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Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Social Media /

The merger between social intelligence firms Brandwatch and Crimson Hexagon — announced Thursday — will lead to a new platform that integrates social media listening and research about markets, brands and consumers. That’s according to Brandwatch CEO and co-founder Giles Palmer. He acknowledged that both companies have essentially “solved the same problem” of helping brands

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Ad groups unveil a new Data Transparency Label

A-From MTT, Channel: Martech: Advertising, Marketing Tools, Marketing Tools: Analytics /

Last May, the Interactive Advertising Bureau (IAB) Tech Lab began releasing for comment a new framework to set up a kind of “ingredients label” for sellers of audience segment data sets. The idea was to provide answers about how offered data was sourced, its age, to what extent it had been modeled or manipulated, and

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With 600 vendors, sales tech landscape is 1/10 the size of martech – and still overwhelming

A-From MTT, Channel: Martech: Management, Channel: Martech: Sales, Marketing Tools, MarTech Conference /

Source: Nancy Nardin, Smart Selling Tools, Inc. “Only 35 percent of a sales rep’s time is spent selling,” says Nancy Nardin, founder and president of Smart Selling Tools. Instead of giving a majority of their time to selling, sales reps are having to update forecasts, client account records and other process-oriented tasks. Nardin says with

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