Many large companies approach improving its customer experiences differently. Most common approaches come from the perspective of customer support solutions, user experience design, and account management. While these pathways are vitally important, more businesses could benefit from looking at customer experience through the lens of productivity. The bottom line is when you think about agile […]
No matter how sophisticated your marketing department is, you may need a little help from time to time. Hence, you might consider bringing in a creative agency to support your marketing operation. But what can one really do for you? How a Creative Agency Can Help Whether you need someone to fill in the gaps
7 Ways a Creative Agency Can Help Your Brand’s Marketing Read More »
Geotargeting is a marketing tactic that uses geographical locations derived from a user’s IP address to serve city- or neighborhood-specific content or advertisements to them. So if you’re a business and you’re running Google Ads, you’re probably doing geotargeting, either by state or zip code. But you may be missing out on a powerful option
I’ve been attending local networking events as long as I’ve run my content marketing agency (so, 13 years). I’m aware that trying to sell yourself isn’t the general concept behind networking, that it’s better to build relationships over time rather than “machine gunning” your business card to everyone in the room. And believe me: I’ve
By Caroline Manning If you aren’t already using video to promote your business, it’s not too late to start. Follow this smart advice for adding video to your company’s overall marketing strategy. 1. Making a video for the sake of having a video is not a good strategy No matter what industry you’re in, you
Are your once stellar content marketing results starting to decline? Even though you’ve followed “best practice” tactics. The same ones you used in the past. The ones based on best results to-date. Maybe you need to look outside of your organization to understand why. In the past 6 months, 3 factors have come together to
Seismic Content Marketing Shift: How These 3 Changes Will Make You Fail Read More »
The back-to-school season is exciting! Parents and their children are busy shopping for new supplies to get them through the school year and they’re spending a lot of money. In fact, according to Deloitte, the average back-to-school (BTS) spend per child is $519. So, it’s wise to take advantage of this thrilling time. But, in
How to Create an Awesome Back-to-School Marketing Campaign Read More »
To say that Amazon is an e-commerce giant is something of an understatement. According to eMarketer data, Amazon has nearly 50% of the retail market in the United States, putting it squarely at #1 for online sales. The next three on that list — eBay, Apple and Walmart — don’ have anywhere near that number
How to Use Amazon Reviews for Content and Product Development Read More »
Do you have a brilliant new product idea? If so, get an early read on your product’s market value. It’s a crucial component to a successful launch. The earlier in your development process that you determine the value of your idea and the emotional connection it will have with your audience, the better. That way,
NOW UPDATED! This article on remarketing has been refreshed for 2019 – enjoy! Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. So where do the majority of customers come from? Repeat buyers. How can you
