For project managers, every day can be a new adventure. This is the story of a day in the life of a project manager named Mitch, and the strategies and tools that he (and other project managers) use to get through a typical day on the job. Submitted for your approval… Mitch rolled through the […]
Companies today are experiencing a crisis of engagement. Gallup recently estimated that as many as 85 percent of employees globally are disengaged with their employers. And what is a crisis of engagement, if not a crisis of values and purpose? Recently, I’ve been interviewing more than 600 corporate executives and thought leaders from around the
Not Just Pretty Words: Three Strategies for Living Your Values Read More »
Lalmch / Pixabay I want to start this blog with a little bit of an attitude of gratitude. Now when I started this blog six years ago I had a decent readership. When I started my podcast over two and a half years ago, my first month I got 100 listeners and I was blown
I Can “C” Clearly Now – 3 Secrets That Will Help Grow Your Business Read More »
It doesn’t matter how good you think you are. What matters is how good your customers think you are. They are the ones buying, and their opinions are the only ones that count. In my last post, I talked about how important online reviews are and how you can use them to improve your business. But
5 Easy Steps to Start Getting Better Online Reviews Read More »
In 2004, as the VP of marketing for a technology company in Atlanta, I bought my first marketing automation system. However, as a VP of sales for many years, I was more excited about the impact on sales than I was for marketing. I saw the power of this technology and what it could mean
3 Steps To Unify Sales and Marketing For Revenue Wins Read More »
Affiliate marketing has its pros and cons — advocates and detractors. The industry is booming but there are many merchants that have negative opinions of the channel. They have seen fraud or low return on investment. Sometimes consumers don’t want or need their product. Often, merchants just haven’t put the right resources into the channel.
Templune / Pixabay In this article, you will learn what is a digital marketing plan? How can a digital marketing plan help your business? How do you make sure your website is helping your digital marketing? Imagine ShimmerXYZ Studio is a salon known for chic cuts and colorings. they know hair, but feels lost when
Bad business writing costs American businesses nearly $400 billion every year. Yup, $400 billion—with a “B.” That’s according to Josh Bernoff, who conducted a survey about businesspeople who write at work. He says American workers spend 22% of their time at work reading, and also believes that more than a quarter of that time—6%—is wasted due
Exploring new social networks can help you find ways to talk with your customers or team members and discover new places to promote your brand. It will also help you keep up to date on how people are choosing to communicate with each other. Here is a list of new social networks. There are apps
rawpixel / Pixabay Who buys your product? (Besides your friends, and your mom, that is.) Understanding who you’re selling to is crucial in today’s personalized marketing environment. The more you know about your customers, the more you can tailor their experience to retain engagement, and develop greater prospects. There are a host of decisions ecommerce
Who Are You Selling To? The Basics on Buyer Personas For Ecommerce Read More »
