Marketing

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5 Unexpected Lessons in Influencer Marketing That I’ve Learned As A Food Industry CEO

Marketing, SEO BLOG /

You’ll hear a lot about influencer marketing as the CEO of your company. You’ll find that most online media articles and discussion about the topic are from influencer marketers and agencies, particularly when it comes to ROI and results. It can be easy to question if there’s a vested interest when influencer marketing service providers […]

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Powering the Shopper Experience via Behavioral Insights

Analytics, behavioral analytics, Big Data, Data Insights, ecommerce, Marketing, SEO BLOG, shopping experience /

“The more information that is known about an online visitor, the more targeted an advertisement or Web page content can be, which will improve the user experience and the site’s results.”– Gartner Research That “more information” Gartner is talking about can only be gained by analyzing user behavior, folks. In the fast-moving world of eCommerce,

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The Easiest Way To Improve Your Personal Brand

branding, Marketing, personal branding, personal branding strategies, SEO BLOG /

rawpixel / Pixabay Want to improve your personal brand online in minutes, for pennies a day? It’s simple, and it starts with registering the domain (website address) for your real name. That is the first step toward getting a more professional email address tied to your name (vs. a free account from Gmail, Yahoo or

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6 Ideas You Can Try Today to Boost Your SaaS Growth and Retention

Marketing, SEO BLOG /

Growing a wildly successful software as a service (SaaS) business is a game of numbers. More new customers than canceling customers? You’ll grow. If not, you’ll stagnate, and the competition will gobble up market share right in front of you. At the same time, not every new idea for boosting growth and retention will be

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8 Ways to Stay Cool With Your Summer Marketing

best marketing strategy, business marketing strategy, how to build a marketing strategy, Marketing, Marketing Strategy, seasonal marketing, seasonal marketing strategy, SEO BLOG, summer marketing, summer marketing ideas /

Just because business is slow doesn’t mean you should slow down too. We have heard from clients heading into their down season that they are going to cut back on their summer marketing output and then ramp up just before business picks up. In theory that sounds great because you are saving money, but in

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What Good Email Marketing and Weight Watchers Have in Common

Email, Email Marketing, Marketing, personalization, SEO BLOG /

Pexels / Pixabay Weight Watchers tops the U.S. News & World Report ranking of best diets each year and with good reason: the program promotes a balanced diet that lets the person eat whatever they want, when they want, within reason. Unlike many ‘one-size-fits-all’ fad diets – most of which exclude entire food groups (such

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Don’t Interrupt Me! How to Engage Customers Without Annoying Them

Marketing, SEO BLOG /

Are you annoying your customers? Probably so. Inundating your audience with multiple messages at inconvenient times isn’t helpful. Therefore, it’s important to know when and how to engage with consumers. “Marketing is your way of connecting with your customers as well as a way to convey your business’ personality and values – it’s an essential

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