Adding email subscribers usually translates into more sales. But soliciting email signups is often a tradeoff in quality versus quantity. In this article, I’ll explore the pros and cons of utilizing a double opt-in process vs. a single. A double opt-in first requires an individual’s email address via a web form or pop-up box. That […]
For Email Signups, Better to Use Double Opt-in or Single? Read More »
The trend in web design lately, among other things, is the use of large, high-quality, professionally-produced imagery. This is because images improve the visual appeal of your company’s website and can help effectively tell your company’s story. Uwishunu has done an excellent job of complementing the content and strengthening its brand with its evident, yet
Effectively Using Images to Tell Your Company’s Story Read More »
Warning: This post contains spoilers. Like all well-spun stories, “Spider-Man: Homecoming” was entertaining, humorous, and, according to Screen Rant’s News Editor, host to a number of characters that were, “equally likable and believable in their respective roles.” Unlike the Spider-Man movies released in 2002 and 2012, “Homecoming” is not the traditional Spider-Man origin story. It
5 Essential Project Management Lessons From ‘Spider-Man: Homecoming’ Read More »
Spearmint LOVE started off as a baby clothes blog less than five years ago. Founder Shari Lott had already built up a strong online presence with her popular mommy blog of a similar name, SpearmintBaby. The premise was simple. She’d feature and share products she thought other moms would like. One day, in search of
What a Baby Clothes Blog Can Teach You About 991% YoY Growth Read More »
When interacting with artificial intelligence (AI), more and more of us are choosing our voices, rather than our screens, to ask questions, make purchases, do something or go somewhere. While this trend is viewed by some as an exciting advancement in technology and consumer convenience, it has left many marketers scrambling to keep up. According
Fast Adoption of AI Leaves Marketers Scrambling Read More »
The average length of a non-fiction book is 50,000 words, with some books falling at around 35-40,000 words, and others running as long as 70,000. This means, if you’re writing a non-fiction book, your book needs to be about 50,000 words –give or take a few thousand words –right? Not necessarily, according to a new study by
Want to Publish a New York Times Best-Selling Book? Research Says You Must Do This Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Is this a nothingburger? Traditionalists will worry. For them, you see, McDonald’s represents all that is quintessentially American: Speed, convenience and obesity. Yet McDonald’s is struggling. It can’t catch its breath as rivals have surged past
McDonald’s Just Rolled Out Radical New Burgers With Millennials’ Favorite Ingredient Read More »
Third-party crawlers, such as DeepCrawl (shown here) and Screaming Frog, can mimic search engine bots and uncover problems to a site that affect search rankings. No matter how well you think you know your site, a crawler will always turn up something new. In some cases, it’s those things that you don’t know about that
SEO: 7 Reasons to Use a Site Crawler Read More »
Yesterday, LinkedIn began rolling out its new video feature via its mobile app allowing users to finally be able to upload native videos. Users will finally be able to record and upload up to 10 minutes of video. Like other platforms, videos on LinkedIn will be able to be shot both vertically and horizontally. While
LinkedIn Begins Offering Video. Here Are the Top Two Reasons Marketers Are Excited Read More »
Considering that over 2 billion people log on to Facebook every month, it’s no wonder Facebook ads are such a big deal in the marketing world. No matter what products or services you’re marketing, you can’t afford to not be on Facebook. Because of Facebook’s wide user base and ad targeting capabilities, virtually any business
The Perfect Facebook Ad Formula Read More »
