If you had a dollar for every time you heard a marketing professional say “We’re using big data to improve our marketing,” you’d be retired in your beachfront property right now instead of reading this, right? Everyone is “using big data” for marketing purposes. Source But many are spending money and getting little profit in […]
How to Use Big Data Analytics to Grow Your Marketing ROI Read More »
Google’s been looking to influence the world even more than it has. According to a Wall Street Journal story, the company has regularly pays professors at top universities — $5,000 to as much as $400,000 — to create research that bolster’s Google’s views to government regulators. Influence is incredibly important in business. You want to
Does Your Startup Need to Lobby? Don’t Follow Google’s Playbook Read More »
OpenClipart-Vectors / Pixabay Welcome to the newest installment of our weekly blog series, Ethical Questions for Marketers. Each week we plan to introduce a new topic and explore it in detail, preparing marketers for the day when they face such a problem at their organization. This week’s topic: Price Consistency Pricing is an important topic
Ethical Questions for Marketers: Price Consistency Read More »
One of the best ways to make sure that shoppers who find your company seek it out again is to establish a consistent and distinctive personality. Just as people might be brash, witty, cheery, brooding, or refined, companies can be bossy, empathetic, fanciful, breezy, or rough around the edges — or have any one of dozens of
Avoid Bland Wording for a Unique Company Personality Read More »
Want to improve the way you do business in the U.S.? Learn from the Japanese. I recently traveled to Japan on business and pleasure. Anticipating several meetings and events, I began to familiarize myself with local customs and of course, Japanese business etiquette. While you may already know that politeness and respect are cornerstones of
For many businesses, content is marketing, an integral part of nearly all of the company’s promotional activities. While this can be good for a business, helping to create long-term customer relationships, it requires a steady flow of interesting content ideas. Content marketing is the act of creating, publishing, and distributing content — such as articles,
When starting out with a content marketing strategy, it can seem intimidating to go at it alone, especially without tools, resources, or help from a content marketing agency. I mean, would you ever throw someone into the ocean without a life jacket? Of course not. But when you task your marketing team with the challenge
8 Free Content Marketing Tools You Should Be Using Read More »
I recently posted on AllBusiness about how adopting digital tools can help your business thrive. Apparently, more businesses are going beyond the basics in their digital marketing efforts. The majority of local businesses in a recent survey say they’re investing more in digital marketing, moving more of their marketing efforts online, and turning to more
Local Small Businesses Get Smart About Digital Marketing Read More »
Wondering how to get the most out of your people? You are not alone. According to the pollsters at Gallup, more than 70% of American workers are not engaged at work. Worldwide, the number of disengaged workers balloons to 85%. Lack of engagement in the workplace and failure to get the most from our people
How to Unlock Your People’s Performance Potential at Work Read More »
Marketing is the lifeblood of any startup, but it’s not always a walk in the park. In fact, marketing mistakes are often unavoidable, especially in the early stages of your business. While there is no surefire method to marketing success, there are plenty of mistakes you can avoid to improve your chances of building your
