In the past, marketing to consumers based on things like how many pages they visited on a site were rudimentary at best. They could tell you, in broad strokes, what a customer might be interested in — but they weren’t very specific. It was a lot like trying to guess what kind of picture a […]
A Closer Look at What Gets Consumers Clicking Read More »
NOW UPDATED! This post was expanded for 2017 with new tactics for measuring your analytics. In 1955, Columbia House sold 700,000 records through no more than direct mail marketing and a telephone ordering service. Now, 93% of marketers agree that social media is important for their business. The business world is changing rapidly, and with it, marketing. Columbia House and other
Why Digital Marketing Analytics Matter To Your Business Read More »
So, what’s Mention anyway? We get that question a lot. The thing is, it’s not always easy to understand what Mention does, what media monitoring is, or how we make your life easier. So we decided to create a long overdue but short video to explain just that. It wasn’t easy, but we’re very glad
5 Key Elements of a Perfect Product Video Read More »
Have you ever tried to take apart a high-end file cabinet? We’re talking about the kind built with such thoughtful design that it makes a room look like the “after” shot on an HG-TV home makeover show…instead of the dingy unfinished basement “before” shot. If you have, you know that taking apart a cabinet like
How the Hidden Work in Your Emails Kills User Engagement Read More »
Fear works. Except for when it doesn’t. There’s no better way to force prospects to pay attention than by striking the fear of God into them. It interrupts patterns and interests the unaware. But. That doesn’t mean it always works. In fact, in many cases using fear or negative messaging can actually backfire. Here’s why,
When Fear Works & When it Backfires Read More »
When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavior. According to MarketingSherpa, 39% of marketers found that sending emails automatically based on user behavior was their most effective email marketing
Getting Started with Behavioral Email Marketing Read More »
Think back to your previous jobs and it’s likely that you can remember departments that were siloed, each focused on its own wants, needs, and goals. The mail room, for example, might have wanted to end its workday at 4 p.m., even though the packaging department frequently had last-minute shipments. No matter what industries you’ve
IT and Marketing: Can’t We All Just Get Along? Read More »
“I love wasting time and money,” says no one ever. Everybody wants to get the most of what they spend their money and time on. Fun fact: I never go to a restaurant without checking the reviews first, because I don’t like wasting time and money (and my cheat meal quotas.) Same goes for PR
3 Ways Monitoring Helps Boost and Track Your PR ROI Read More »
A successful attorney’s entire job rests on one question: can he persuade the jury to view the case as he does? If he can, he wins. Steal these 10 conversion lessons from attorneys to make your SaaS onboarding emails more persuasive and, in the process, increase your conversions. 1. Know Your Goals How do you
Persuasive Onboarding Emails: Lessons Stolen From Attorneys Read More »
There’s a lot of excitement that comes with launching a new marketing campaign. Since it can take your marketing team weeks to brainstorm and prepare, there’s always a lot riding on the launch and execution. But one thing many CMOs and business owners fail to consider is buy-in across the organization. Why widespread buy-in matters When
Launching a New Marketing Campaign? Don’t Pull the Trigger Until You’ve Done This First Read More »
