Remember the good old days? The 2005-era SEO? White keywords on a white background. #1 on Google. Collect your paycheck. Call it a day. Things were so… refreshingly easy. Since then, it’s becoming anything but. A few zoo animals made SEO exponentially more difficult. Then the number of competition and platforms exploded. Just when you […]
How to Retarget the Middle of the Funnel in a Form-less World Read More »
NOW UPDATED! This post was expanded for 2017 with new tactics for growing your business with influencer marketing! Are you tired of getting the same old lackluster results for your marketing strategy? Marketing can drive even the most hardened entrepreneur up the wall. Branding, speaking your audience’s language, platforms etc and figuring out which marketing strategies are most
UPDATED! This post was expanded for 2017 to include more ways to acquire your first 100 customers. Enjoy! Acquiring your first customers is more art than science. You don’t have spreadsheets full of data to pull from, you don’t have existing segments, and you’re not even sure who specifically will buy your product. You’re just testing out
It sounds like the premise for a new sci-fi flick: an advanced species, the Quants, arrive with incredibly deep knowledge on data from a variety of sources, and can test, manipulate and model it to confirm or disprove theories, allowing a far greater understanding of what makes people (and the decisions they make) tick. Except
How a Quantitative Analyst Can Improve Your Marketing Read More »
Those who stay tapped into what’s happening on the internet know well the name Mary Meeker. Every year, she publishes an in-depth report on trends that we need to pay attention to. You may not have been as eager as me to dig through the 300+ slides in the 2017 report, so I have extracted
The Biggest Internet Trends You Need to Pay Attention to Right Now Read More »
Good digital marketing campaigns create virtuous sales cycles, repeatedly engaging, converting, and supporting customers and prospects. Increase performance anywhere in the cycle and more sales should follow. Virtuous sales cycles in ecommerce tend to create a relationship with the shopper. The cycle begins when you make a sale. It continues as you support the customer
Webinars have seen a massive uptick in popularity in recent years, and this is due mostly to the rise of video. Facebook has prioritized video in its algorithms several times over in the past year, Twitter is still fighting to maintain Periscope, Instagram and other social platforms have integrated live video options, over a billion
How to Leverage Social Media to Drive Insane Webinar Attendance Read More »
In July 2017, ecommerce content markers should have no shortage of content ideas, including producing articles, podcasts, and videos about national celebrations, cultural icons, and statistical data. For retailers, content marketing is the act of creating, publishing, and distributing content in just about any form with the specific goal of attracting, engaging, and retaining customers.
Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94 billion monthly active users – and the increasing use of social ads. Facebook again
The Power of Email + The Psychology of Social Proof = The Social Email Read More »
UPDATED! One of our most popular in 2016, this post on SEO techniques has been updated to get you ready for a successful 2017! In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page
