When it comes to creating behaviorally-targeted marketing emails, we could all use a little inspiration. After all, there are so many potential actions a customer can take that would trigger an email – how do you decide which ones are worth investing the time to create? Below are some of our favorite examples from brands […]
29 Inspiring Examples of Behaviorally-Targeted Emails Read More »
The Comprehensive Guide to Marketing Your Crowdfunding Campaign Published 09/26/2016 by Jayson DeMers | 1 Comment Update 1: This post is now available as a downloadable PDF! Get it here for free. So you’ve decided to crowdfund your business. Or yourself. Or anything, really. You’re not alone. Crowdfunding has skyrocketed in popularity, and
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We’re all influenced by online product reviews, whether they’re positive or negative. 61% of customers read online reviews before making a purchase decision. They help eliminate doubt among potential customers and also play a role in your search engine rank by creating new content for spiders to crawl. As a business, it’s important to harness
How to Get More Positive Customer Reviews [Without Being Annoying] Read More »
Ray Bradbury once said that “you must stay drunk on writing so that reality cannot destroy you.” Some of you may have perked up at the idea that a famous writer has endorsed writing blog posts while smashed on gin and tonics. What this really reveals is something important about how useful writing is in
Four Killer Reasons Every Creative Person Must Write Read More »
Instagram is a platform for inspiring images. For businesses, it can be a good place to convey a brand’s story and connect with consumers. Here is a list of tools for businesses to promote their brands on Instagram. There are tools to create and edit images, schedule posts, measure results, track followers, and even sell
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In the late 1980s, with a busy day job as a lawyer and a couple of young kids at home, John Grisham started to write his first novel. Every day, for the next three years, Grisham woke up at 5 am to write a page of what would eventually become the bestselling novel, A Time
This Simple Writing Strategy Helped John Grisham Sell Over 300 Million Books Read More »
“I’ll have a venti latte, triple shot, coconut milk, with a sprinkle of cinnamon.” If you frequent Starbucks, you’ve probably heard other customers give complex orders like this. Maybe you give them yourself. Do Starbucks’ customers blink at the verbal gymnastics some customers perform just to get their cuppa joe? Not at all. In fact,
Business Service Companies: Learn from Starbucks How to Treat Customers Read More »
Content sites may have a natural advantage in voice search. But ecommerce sites can garner visitors from voice searches, too. Follow these five steps to learn how to optimize your ecommerce site for voice search to drive more brand impressions, traffic, and sales. Use Natural Language Seventy percent of voice searches are natural-language searches, as
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If you’re in the inbound marketing space, you’ve probably heard of Kayak Online Marketing. Located in the Canadian city of Calgary, Alberta, Kayak Online Marketing is one of the leading inbound marketing agencies in North America. Under the leadership of CEO Randy Milanovic, Kayak has consistently been recognized as a leader in the space, with
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The reason growth hacking works has nothing to do with growth hacking and everything to do with blowing up organizational silos. What Is Growth Hacking? Marketers love to market. We’re forever repackaging and rebranding, even when it comes to our own profession. Can you blame us really? We’re frequently the last ones to get the
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