A/B testing works… some of the time. Barely. A tiny bit. If you’re lucky. And when it does, a 1% increase to show to bosses and clients is what you’ll get. That’s a problem. Because how much time did that 1% cost you? How much effort did you exert chasing it? All that time and […]
The Little-Known Reason Why Your Campaigns are Failing Read More »
Get people to say nice things about your brand. That’s what PR is. Simple concept, really. Unfortunately, this simple concept is rather hard to execute. It’s not all after work drinks and glamorous parties. On top of networking, PR teams are always busy writing press releases, sending outreach emails, launching social media campaigns, and more.
6 Signs You Need to Start Tracking Your PR ROI Better Read More »
“How do you find content?” That’s one of the top three questions seasoned social media professional are normally asked. Along with finding the perfect time to post and which social media channels to post on, business owners, entrepreneurs, and those new to digital marketing are often faced with the challenge of finding interesting and engaging social media
Simple Solutions for Curating Social Media Content Read More »
At a Karaoke bar, you choose your favourite song and sing over a backing track awkwardly. You might be a little tipsy, you might feel shy, and you might be joined by raucous friends. As you relax, you find the words flow better, and your voice glides over the melody. Eventually, you might start to
What Karaoke Teaches Us About Making an Impact With Our Art Read More »
As proven by their 700 million monthly active users, Instagram is a popular social media platform for millennials. Because of their massive growth, wide reach, and strong influence over consumers, it is hard for any brand to ignore their power. However, launching a company on Instagram may not be as easy. If you are not
5 Effective Tips for Building Your Brand Using Instagram Read More »
Acquisitions, consolidations, and advances in technology have all changed the landscape for email service providers. Red Pill Email, a consulting firm, offers a vendor guide to help sort through possible email vendors. The landscape of email service providers is continually evolving, with advances in technology and changing needs of brands and merchants. In this article,
Tips on Choosing an Email Service Provider, in 2017 Read More »
When many people think of marketing, they think of advertising. However, business leaders want their potential customer base to know more about who they are and what they do—more information than can be explained in a simple ad. Entrepreneurs want to be seen as experts in their field, and this can be achieved through content
6 Ways to Build Your Brand Using Content Marketing Read More »
Analysis paralysis, that tendency to want to find problems rather than resolve them, destroys your ability to grow the natural search channel. One of the hardest aspects of search engine optimization is knowing when to dig deeper to discover areas that require optimization, or to uncover the cause of an issue. It’s satisfying and sometimes easier
Something got me thinking the other day. The thing is, have you noticed how difficult it is to find simple and short advice on the web these days? I mean, wherever you look, all you see are “ultimate guides” for this or that. And although I love in-depth advice as much as the next guy,
Why Online Business Advice for Normal People Is So Scarce on the Web Read More »
Can I ask you a question? What do you do after you hit the “Publish” button? If your blog isn’t getting any traction, you probably aren’t doing the right things. Let’s be real. You can’t just post to social media a few times and move on to the next post. That’s not going to cut
10 Things You Need to Do After You Publish Your Blog Post • Smart Blogger Read More »
