Last week we took a look at what several business experts, entrepreneurs, and business thought leaders predicted was going to unfold for small business owners in 2020. Now, in part 2, I want to share additional predictions about advertising, marketing, workplace issues, retail, and more. If you missed part 1, be sure to read The Year […]
Even though the oldest millennials will turn 38 in 2020 (based on U.S. Census Bureau stats) marketers are still trying to figure out the generation. Assumptions about their “teen behavior” have seemed to persist (how long was this generation labeled “entitled”?) far past the natural expiration date. Does your business understand how to connect effectively
Busting the Myths That Keep Your Business From Reaching Millennial Customers Read More »
Marketing is all about understanding consumers’ behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to.
How Neuroscience Affects Customers’ Buying Behaviors Read More »
If you own a retail business, chances are you’re more than ready for the holidays. There’s also no shortage of expert advice to guide you to success. From hiring seasonal employees to optimizing websites, retailers are a Google search away from getting the answers to all their seasonal sales. What happens if you’re a non-retailer?
5 Ways to Grow Your Non-Retail Business During the Holidays Read More »
Instagram is now hiding likes. On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: Not everyone understands why, and plenty of people aren’t happy about it. Just a
Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers) Read More »
By Martyn Cook In my first book, You’re Just One Great Ad Away From Success, I wrote about knowing your customer and building out a customer avatar. If you were a consumer of my first book then you may well remember the chapter. I drew a terrible stick figure with speech bubbles around it containing
Improve Your Sales by Getting to Know Your Customers Read More »
I hate how grown-up we’ve all gotten in the world of business. We put on these professional personas and end up taking the human factor out of doing business. And yet, we understand we have to make human connections to sell. It’s a conundrum. Recently, I was visiting the Team page of a company called
Humanize Your Company With the Power of Storytelling Read More »
Home / Design / 30+ Stunning Real-Life Examples of Leadpages (Landing Page Designs) in Action! By WinningWP Editorial November 4, 2019 Leadpages is an incredibly powerful tool for making landing pages. If you’re looking to convert visitors into something more – to push them through into sales and happy customers etc – an effective landing
30+ Stunning Real-Life Examples of Leadpages in Action (2019)! Read More »
By Ata Khan Election season is in full swing and with that comes a barrage of marketing methods that inundate the average American. While the top runners in the race have larger budgets, their marketing strategies actually are something that small businesses can learn from. If candidates can use these techniques to win entire presidential
5 Digital Marketing Strategies Small Businesses Can Learn from Political Campaigns Read More »
Adobe is a multibillion-dollar corporation — in 2018, their annual revenue hit a record $9.03 billion (24% YoY) and their market cap is $134.5 billion — that has grown significantly by having the best products. Still, you can’t discount smart marketing when evaluating their success. For those of you who are too young to remember,
