By Jesse Wynants U.S. data tells us there are six PR pros for every one journalist. This PR number has doubled in 10 years all the while newsrooms are shrinking. So what does this tell you? PR is becoming more and more tricky, which is bad news for all the businesses out there committing common […]
4 Common PR Mistakes Small Businesses Make and How to Avoid Them Read More »
Your digital security company is ready for growth. You’re working on content. You’re on social channels. You’re even working on a video strategy. But are you having conversations? When it comes to implementing this new and powerful marketing strategy into your online security brand, you’ll want to think about the user experience. It’s not just
Best Conversational Marketing Tactics for the Digital Security Field Read More »
Reflecting on a coaching session today, my client was finding it a real challenge to support their value proposition and desired market positioning with value messaging, i.e. messaging focused on meeting and exceeding what their target customer will value. Everything that had been drafted had slipped into product or service features and benefits. The consequence?
Value Messaging – It’s Not All About You! Read More »
Think about a time where you had amazing customer service. Chances are it was something small, something unexpected that made that experience memorable. When it comes to a better customer experience, you need to know why little things matter. In business, customer experience is everything. The way you deliver, it can either pave the path
A Better Customer Experience – Why Little Things Matter Read More »
Mark Zuckerberg has already changed the way we market. The rise of Facebook, with its mixture of detailed personal demographics and ongoing engagement, has forced marketers to create new ways of building relationships with leads and customers. As the platform has grown, we’ve all grown used to creating posts, producing videos, broadcasting live, answering questions,
How Libra Will Change Social Media Marketing Read More »
It’s funny how much time and energy and frustration I would have saved in my life had I been braver. Good thing I now know that the quickest route to having an unfair advantage over the seething masses is not in doubling my output or being busier or making more things to share, though these
When browsing on the internet, it is possible to come across different websites with a clustered layout. Due to advancements in technology, this problem has been solved by the use of Sitemaps. The role of a sitemap is simple. It helps to guide visitors to the different segments of your website. Whenever your guests are
Importance of HTML Sitemaps for Your Website Read More »
Time is money. As your business grows and demands more of your time, you’ll need to decide what to continue handling yourself, what to hire a staff person for, and what to outsource. Every team has strengths and weaknesses, and in order to be effective, you need to recognize what you are best at, and
Which Marketing Tasks Are the Easiest to Outsource? Read More »
The business world coined the term “account-based marketing” back in 2004. But B2B marketers only started to take notice in the last four or five years. From a strategic perspective, we’re still in the earliest days of ABM adoption and maturity. Research by ITSMA found that half of ABM programs are less than a year
The Next Stage of Account-Based Marketing is Predictive Read More »
How do you define great web content? Creating web content that attracts eyeballs can seem like an uphill battle, especially if you’re not a born wordsmith. Good news: You don’t have to be a professional writer to create web content that works. Here are 10 elements of great web content. 1. Goal-oriented What do you
The 10 Elements of Great Web Content | Company Profile Read More »
