Marketing

5 Evolving Marketing Jobs That Will Be in High Demand in 2020 [Infographic]

The constant evolution of digital marketing, introduction of AI and new technologies along with always growing consumer expectations for highly personalized customer experiences create new career opportunities for marketers every day. As a result, CMOs who want to be at the forefront of innovation and succeed in the age of elevated customer experiences must hire […]

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How to Use Right Inbox to Supercharge Your Gmail

We spend a lot of time on email. A lot of time = life. Managers, professionals, and other high-skill workers spend on average 28 percent of their working week managing their inbox. Use the Right Inbox for success and to supercharge your Gmail. For argument’s sake, let’s say it was possible to get all your

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Utilizing Google Shopping Ads to Drive Traffic to Amazon

Getting a leg up on your Amazon competition requires getting creative. Everyday more sellers enter the Amazon marketplace trying to employ the same tactics to reach the top of page one. How can you help your product gain the additional sales need to reach or maintain that top spot? By utilizing outside traffic sources like

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How to Create a Contest for Increased Consumer Engagement

Are you struggling to keep consumers engaged with your brand after they subscribe? If so, you’re not alone. Business owners often struggle with keeping consumers interested in their product or service after they click the like or follow button. Contests and giveaways are excellent marketing tools you can use to boost consumer engagement. There are

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How Brands Can Respond to Rising Risks of Boycotts

geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least

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5 Actionable Tips for Effective Email Marketing Drip Campaigns

Converting prospects to customers requires a lot of communication. It’s very important to connect at the right time and with the right message according to their stage in the sales funnel. Done manually, this is a daunting task for anyone and is especially hard especially if you are new to this industry or marketing in

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The 3 Best Ways to Connect with Millennials

The millennial generation is an 80-million-strong group born between 1982 and 2000, and it already exceeds the baby boomers in size and influence. Now the largest generation in the workforce, millennials have changed how companies do business, develop products, and go-to-market. More importantly, they’re still changing how companies engage with consumers. This generation above all

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The Fabulous Future of Advertising The Fabulous Future of Advertising

21 Views | Read Time 3 minutes | Digitization has led to unprecedented changes to advertising and marketing landscapes.  As the world is now moving from TV to the internet, we see a billion minds and viewpoints online, and brands need to interact and engage with them to make the best out of those billion

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4 Ways to Optimize Your Site to Rank on Google in 2019

Content marketing and optimization have come a long way since the early days of search. Simple tricks like keyword stuffing have fallen by the wayside as Google has become more enlightened in its ability to understand content. Here are the best four ways to optimize your site to rank on Google in 2019. Marketers need

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