During the 2016 presidential campaign, Donald Trump made headlines when he embarrassed Jeb Bush by purchasing the domain www.jebbush.com and redirecting traffic to his own website. Not buying www.jebbush.com was an embarrassing oversight, but it was a very small “oops” in the grand scheme of things. Since then, the sirens and flashing lights of the […]
2020 Presidential Candidates Get an “F” on Digital Standards Read More »
9 Views | Read Time 3 minutes | The importance of customer experience is changing marketing landscapes. No brand wants to miss out on an opportunity of a positive customer review or rating. Tools monitoring social media can collect and filter product and service review mentions. But the advent of social media listening tools takes
Marketing these days is a lot like dating. In dating, it’s important to get to know each other but itcan be easy to scare quickly. There’s a fine line between the two. Consumers feel similarlyabout how they want to be marketed towards. Think of your fairytale date—it includes a list of things exactly catered to
5 Ways Personalized Marketing and Mobile Data are a Match Made in Heaven Read More »
By Nkiru Asika We used to think of subscriptions as mostly for newspapers and magazines, but today you can subscribe to get makeup from Birchbox, mental health counseling from Talkspace, entrepreneurial wisdom from Mixergy, or even a coffee subscription from Burger King. Subscription-based companies have become increasingly competitive as more companies are introducing subscription-based models
Marketing a Subscription Business—The 7 New Rules for Success Read More »
You’re going to learn so much and make so many connections at The Grace Hopper Celebration (GHC), scheduled to take place October 1–4, 2019 at the Orange County Convention Center. Registration is now closed so it’s a good thing that you’ve already bought tickets for the event. You can focus on what matters, which is
Women in the Computer Industry Share Insights at the Grace Hopper Celebration Read More »
For years and still today, reciprocity has continued to help human beings survive in many ways, and especially in marketing, where it is used as a marketing strategy. What is reciprocity marketing? This principle talks about the tendency of human nature to want to offer something when something is received. In other words, this principle
How to Use Reciprocity in Marketing and Grow Your Business Read More »
Live stream video is a cost-effective and efficient way to build your brand awareness and reach potential customers. This form of media is commonly used on Facebook and other social media platforms to help companies and individuals connect with consumers. Today, there are billions of people worldwide using social media every day and, according to
6 Ways Live Broadcasting Can Transform Your Business Read More »
Ever wonder why certain trends come and go? In the fashion world, clothing that was once popular can go out of style and then go back in style again years later. For example, joggers, cut-off jeans, flannels, and Crocs (somehow) have all had their trending moments. Trends tend to cycle sometimes due to designer
The pile-up of Mobile applications is always on at retail vendors like Google Play and App store. Old ones keep getting buried under new ones. Wiping off the dust and retrieving your app from the pile could prove to be difficult, considering the number of apps lying in the pile. Almost 1.3 million android applications
6 Views | Read Time 3 minutes | The theory of complexity, one might say, is a difficult subject. First of all, because complexity exists much more in practice than in theory. Secondly, because it implies an open way of thinking, far from trivializations, oriented to look at the long term and the depth of
