Marketing

Evolve with your Digital Marketing – 5 Tips to Help You Grow Your Business

Considering the extraordinary tempo at which the modern digital market is evolving, a business can either stay stagnant and fail, or find a way to keep up (if not take the lead) and stay ahead of the game. The very same development of the digital world has enabled people to become entrepreneurs virtually overnight, while

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The Rise of the Smart Home, Apartment or Condominium

There has been a rise of the smart home, apartment, and condominiums. No mater which place you call your home — living arrangements in urban areas and vacation hotspots have definately become “smart.” Especially in tech, most people are willing to spare no expense to deck out their apartments, homes and condos in the latest

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The Invisible Attribution Model of Link Acquisition

Links are still an important part of ranking well in search. While I believe engagement signals are what ultimately get you to the top of a search result, links are usually necessary to get on the first page. In the rush to measure everything, I find many are inadvertently limiting their opportunities. They fail to grasp the invisible attribution model of link

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Online gaming will be a goldmine for affiliate marketing

The world of affiliate marketing offers diverse ways to make money online. Whether through email marketing, social media sponsorships, website banners, or by creating unique content, there are plenty of options. What matters the most is understanding the niche market you want to enter and knowing who your audience and competition is. In an effort

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Is a Recession Coming? Time to Get Your Marketing House in Order!

There’s been a lot of noise lately about a possible recession heading our way. I just attended a discussion with Richmond Federal Reserve President, Thomas Barkin, at the local Chamber offices. Much of the discussion centered around recession signals and rates. And while Mr. Barkin stopped short of saying that a recession was coming, he

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How Not to Do Blogger Outreach

Blogger outreach is an essential step to building contacts for your business. Blogger outreach can play a crucial role in marketing your business or product. However, if done wrong, it can negatively impact your business. To give your business the boost it needs and make sure what you say is delivered precisely how you want,

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Why Now is the Time for Marketers to Embrace AI

Across industries, forward-looking businesses embrace AI as an opportunity to become more efficient and harness a multitude of data at their disposal. IDC predicted that business spending on AI/ML would grow from $12 billion in 2017 to $57.6 billion by 2021. The businesses that thrive in this new, AI-centric world will be those that make

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