MarketingNews

The Response To Our Impossible Sliders Has Been Overwhelming, Says White Castle VP

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“The response from customers (to our Impossible Slider) has been overwhelming,” says Jamie Richardson, Vice President at White Castle. “And with our 10,000 team members, the response has been overwhelming. We know we have got a winner. In working with Impossible, they’ve really put the study into this and have done it in a thoughtful […]

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Salesforce Commerce Page Designer – Creates Experiences With Clicks Not Code

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“We have something brand-new we call the Commerce Page Designer,” says Mike Micucci, CommerceCloud CEO at Salesforce. “It allows you to create experiences with clicks not code. You can literally drag and drop things around on the page and just put them right where you want to. You don’t need to be a programmer or

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We Are An Experience-Driven Company, Says Chewy CEO

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“Last year we sent about 50,000 pet portraits to our customers,” says Chew CEO Sumit Singh.  “We’re an experience-driven company. This is not a cost. This is an engagement mechanism. We’ve partnered with about a thousand local artists across the country. We think of this as an experience building. We have 90 percent re-ups (of

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How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing

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“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of Amperity. “We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of

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The Power is Going From Companies To Consumers, Says Drift CEO

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“The most important thing for us and the reason we exist is that all the power is going to all of us, the buyers and consumers,” says Drift CEO David Cancel. “It’s going from companies to consumer buyers. We (as consumers) dictate everything now so every company in the world has to modify how they

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If You Don’t Provide a Great Customer Experience You Won’t Survive, Says Zendesk CEO

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“We definitely help companies provide great customer experiences,” says Zendesk CEO Mikkel Svane. “That is the new currency of today. You can have the greatest product in the world and you can have the greatest service in the world, but if you don’t provide a great customer experience you’re not going to survive. I think

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The Need to Transform is Front and Center for Every C-Level Executive, Says Adobe CEO

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“When people look at what’s happening with Amazon trying to get into their businesses, the need to transform is also front and center for every c-level executive,” says Adobe CEO Shantanu Narayen. “Given that Adobe’s been through our own transformation and has software they want to hear from us and they want to experience that

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Without AI Real-Time Personalization Would Not Be Possible, Says Adobe

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“How do we shorten the space between a signal that we get, say in behavioral data that we see show up either in an app or on a website, and then churn through all of the possibilities of what we could present, apply algorithms to determine what is the next best offer and next best

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Walmart Can’t Let Amazon Out Walmart Walmart

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“I’ve been watching Walmart since 1968, they only came into existence in 62, they’ve done the same thing to the rest of retail,” says Jan Kniffen of J. Rogers Kniffen Worldwide. “They kept making a new step every time and the rest of retail had to follow and they won the game, they got all

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We Want To Be the World’s First Global Sleep Brand, Says Casper CEO

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“We really consider ourselves the sleep company,” says Casper co-founder and CEO Philip Krim. “Everything we do is about helping our customers sleep better. It’s about getting a great mattress but it’s about everything that could help you sleep. We’re trying to take products to market that are end to end about sleep solutions. We

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