Martech Column

Identity is having its moment, but most martech isn’t ready

A-From MTT, Channel: Martech: Analytics & Data, Martech Column, SEO BLOG /

Have you noticed anything different about the LUMAscape lately? Recently, the imposing cluster of logos representing the marketing technology landscape grew a little denser. Nestled under the data management platform (DMP) category, and to the right of the increasingly hyped customer data platform (CDP) grouping, lies a new class of martech: identity. Click to enlarge And it’s about time. [Read the full article on MarTech Today.] Opinions […]

Identity is having its moment, but most martech isn’t ready Read More »

You vs. data: Where people fit in modern retail marketing strategy

A-From MTT, Analytics, Channel: Martech: Analytics & Data, Martech Column, SEO BLOG /

Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social. Mobile. CRM. Shopping behavior. Geography. Competitive intelligence. Data surrounds you. But here’s the rub: If every data point doesn’t track to a business

You vs. data: Where people fit in modern retail marketing strategy Read More »

How GDPR may help drive blockchain usage for content

A-From MTT, Channel: Martech: Analytics & Data, Martech Column, SEO BLOG /

The application of blockchain to content authentication has been gaining traction, and it may get an extra push from the zeitgeist brought about by the EU General Data Protection Regulation (GDPR). GDPR is designed to protect consumers and change the way companies approach consumer data. Though GDPR doesn’t address data about content and its provenance,

How GDPR may help drive blockchain usage for content Read More »

Solving for cross-device complexity with multi-touch attribution

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG /

I’m going to let you in on a secret: Marketers are human, too. Don’t tell anyone I told you. Because marketers are human, we understand the richness of the customer journey, from initial inspiration or yearning to final sale. But dealing with that complexity is not always easy. As marketers, we have more ways to

Solving for cross-device complexity with multi-touch attribution Read More »

Time for brands to take customer data personally

A-From MTT, Channel: Martech: Analytics & Data, Martech Column, SEO BLOG /

Seven in 10 consumers expect a personalized experience from the brands they encounter, according to a survey of 3,000 Americans and Britons that Conlumino conducted in 2014. While that’s not shocking, this need for personalization can impact a customer’s loyalty and is a challenge that brands big and small still struggle with daily. For nearly a

Time for brands to take customer data personally Read More »

President Trump: Save us from the GDPR horror show

A-From MTT, Channel: Martech: Analytics & Data, Martech Column, SEO BLOG /

Donald Trump was elected president based in part on his commitment to slash regulations on American business. And he’s kept that promise, as he points out frequently. Given that focus, how could he have missed the General Data Protection Regulation (GDPR), the European Union’s overzealous attempt to protect the privacy of its citizens? This regulation,

President Trump: Save us from the GDPR horror show Read More »

#LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)

A-From MTT, Channel: Martech: Management, Martech Column, SEO BLOG /

I’m going beyond B2B marketing tactics in this column to challenge all of us, including myself, who can easily get stuck in the day-to-day grind, heads down. Physicist, cosmologist and author Stephen Hawking died last month. There are so many lessons we can take from his legendary life and impact on society. Upon reflection, a

#LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking) Read More »

The future of retail is Generation Z-dependent – and martech is the way to reach them

A-From MTT, E-Commerce, Martech Column, SEO BLOG /

By now, it’s no secret that Gen Zs (born between the mid-1990s and the mid-2000s) value individuality, innovation and creativity above all else — especially when it comes to their purchasing habits. Despite their short attention spans, Gen Zs are efficient thinkers who have higher expectations when it comes to their shopping experience compared to

The future of retail is Generation Z-dependent – and martech is the way to reach them Read More »

Why marketers finally stopped talking about ABM (and started practicing it)

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG /

ABM is growing up. It’s gone from a buzzword B2B marketers couldn’t quite make sense of to a strategy that’s becoming more and more ingrained in our daily lives. Nowadays, marketers aren’t asking “why ABM,” they’re asking “how ABM.” How do I get my strategy up and running? How do I bring Sales into the

Why marketers finally stopped talking about ABM (and started practicing it) Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com