When you face marketing operations and technology challenges, you find new ways to grow your problem-solving skills and learn something in the process. So do we. That’s why we’re building the next MarTech® agenda around specific pain points and obstacles — and their real-world, vendor-agnostic solutions. Do you have a powerful insight to share with […]
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“Martech” isn’t just shorthand for “marketing technology.” It’s a community of forward-thinkers working at the intersection of marketing, technology, and management. Possibilities fire their imagination. Silos disappear. Agility increases. And customer satisfaction soars. Connect with this community of real-world, senior-level marketers overcoming the challenges of modern marketing — people like you — at MarTech®. Read
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Scott Brinker is the conference chair of the MarTech® Conference, a vendor-agnostic marketing technology conference and trade show series produced by MarTech Today’s parent company, Third Door Media. The MarTech event grew out of Brinker’s blog, chiefmartec.com, which has chronicled the rise of marketing technology and its changing marketing strategy, management and culture since 2008.
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We just wrapped the MarTech Conference in San Jose and are already hard at work planning our next event happening September 16-18 in Boston. We’d love to have you as one of our speakers! We’re going to program this next MarTech a little differently than we have in the past. Previous MarTech agendas have been
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Isabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers companies an easy place to start when trying to adopt a mobile AR strategy. “This can be done with digital agency partnerships as a first step. It’s a good way to learn what works and what doesn’t,” said
The retailers and brands delivering first-rate mobile AR experiences Read More »
What’s the secret to putting together a useful visualization of your marketing technology stack? Well, in the case of 2019 Stackie winner and food company Sargento, it required more than a few chefs. “The concept development took two weeks,” said Sargento senior marketing manager Cami Schenck about the company’s winning martech slide, “It was a
How 2019 Stackie Award winner Sargento cooked up their stack Read More »
Have you heard? Thousands of marketers like you are attending MarTech® September 16-18 in Boston. Join us for best practices and relevant case studies from senior-level trail-blazers who know what it takes to succeed and are ready to share. Don’t miss your chance to explore the possibilities at the intersection of marketing, technology, and management.
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New York Times VP of engineering Kristian Kristensen and director of product marketing technology Pamela Della Motta. SAN JOSE, CA — The New York Times print advertising business experienced a sudden shock in 2008 when the paper lost most of its ad revenue nearly overnight. “All of a sudden the subscription revenue was higher than
How the New York Times applied marketing technology to triple subscriptions Read More »
Poly’s Zack Alves, LogMeIn’s Justin Sharaf and CabinetM’s Sheryl Schultz. SAN JOSE, CA — “If you are in marketing operations right now, you know that rationalizing a single stack is hard. Bringing together two stacks or more is really complex,” said CabinetM COO Sheryl Schultz at this year’s MarTech Conference. Schultz moderated the “When Stacks
How to wed multiple martech stacks when companies merge Read More »
SAN JOSE, CA — Rachel Beck had led Cisco Meraki’s demand gen team for just over a year when she was named the global manager of marketing operations in April 2018. The newly appointed marketing ops leader was put in charge of building a team that would oversee the tools, processes and systems to power
Building a marketing operations team from scratch, one year in Read More »
