SAN JOSE, CA — Adobe CMO Ann Lewnes took the stage as a keynote speaker at MarTech Conference Thursday morning. Lewnes has defied industry norms when it comes to short-lived CMO tenures with 13 years leading Adobe’s marketing organization. “My secret is a lot of focus on results,” said Lewnes when asked how she has […]
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI Read More »
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data. You spend your days building marketing
3 signs it’s time to make the switch to account-based analytics Read More »
Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds. The post Salesforce adds Interaction Studio, integration with Google Analytics 360 appeared first on Marketing Land. Please visit Marketing Land for the full article. Source link
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6sense, which helps marketers generate and manage B2B leads and accounts, announced earlier this week it has completed the purchase of ZenIQ, which also helps marketers manage leads and accounts. The question is: What does 6sense get from the acquisition that it didn’t have already? “We were looking to complete our platform,” 6sense CEO Jason
Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer identities contain names, addresses, phone numbers and email addresses of those individuals, along with attributes added from mostly public sources — such as car and home ownership or if a person has recently moved. The
Infutor launches a propensity marketplace of consumers interested in buying cars Read More »
Predictive Marketing analytics (PMA)… is enjoying piles of VC money and lauding sophisticated new technologies. The Forrester Wave: Predictive Marketing Analytics for B2B Marketers, Q2 2017 Predictive analytics isn’t especially new; it’s been around for more than 75 years. Scientist Norbert Wiener used it during World War II to create an anti-aircraft gun that could
Linqia is out this week with a new version of its platform that it says offers the first predictive analysis of influencers’ performance. Based in San Francisco, the company has been offering performance-based influencer marketing since 2012, where brands pay by clicks, likes, shares and other performance metrics for influencer campaigns on blogs, Facebook, Instagram,
Linqia unveils ‘first’ platform for predicting influencer engagement Read More »
