Martech West 2019

There are 6 challenges every data-driven marketer faces. Here’s how to manage them.

Analytics & Marketing Column, Channel: Analytics & Conversion, Martech West 2019 /

“This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been a part of this meeting of roundtable buzzword BINGO. Everyone around the table suggests investing in a different arena of the market’s most buzzworthy tech. All you have to do now is buy […]

There are 6 challenges every data-driven marketer faces. Here’s how to manage them. Read More »

How National Public Radio reinvented itself for an on-demand audience

Channel: Martech: Content, Marketing Strategies Column, Martech West 2019, voice search /

Meg Goldthwaite, Chief Marketing Officer at National Public Radio, took the stage at MarTech in San Jose on April 4 and offered a lively exposition of NPR’s approach to content programming in an era where sound-oriented media are increasingly consumed through voice-enabled devices such as Alexa, Google Home and smartphones equipped with voice assistants like

How National Public Radio reinvented itself for an on-demand audience Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com