Mastering PPC

Google Ads Editor’s Best Kept Secret for Presenting Campaigns to Your Client

You’ve spent the past few weeks working hard building your new client’s Google Ads campaigns. It’s a rather large build with dozens of campaigns and ad groups, hundreds of ads and extensions, and thousands of keywords. The only thing standing between you and launching these campaigns is your client’s review and approval. Anxiety starts to […]

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Advanced Analysis: New Tool in Beta for Analytics 360 Customers

Analytics, GA360, Mastering PPC / Good To SEO

Advanced Analysis is a new tool in beta for Analytics 360 customers. This interface allows you to more deeply understand how segmented audiences interact with your site, and how to leverage that insight to better guide customers through your marketing funnels. There are 3 new powerful tools found within Advanced Analysis to help you surface insights

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Should I Hire A PPC Agency?

Business Thoughts, Google AdWords, Mastering PPC, PPC / Good To SEO

After offering PPC for the last decade, Seer has run into a number of companies who were roaring to go with PPC and some who (with best intentions) wanted to run, but needed to take a step back. Below are 8 evaluations to do before pulling the trigger on that PPC Agency. 1. Yes, hire

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Why You Should Bid on Your Own Brand Terms

Mastering PPC, PPC / Good To SEO

It’s a challenge for a business to achieve the performance and reach the goals you set for yourself in such a competitive PPC space. Who doesn’t want to increase ad performance and see the most value possible for the money spent on paid search? There are so many different strategies your business can use to

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Product Feed Best Practices for Shopping Campaigns

ecommerce, Mastering PPC, SEO BLOG, Uncategorized / Good To SEO

Shopping campaigns are a great way for e-commerce retailers to sell their products online. Many retailers find it easy to set up shopping campaigns, as their product feeds are setup in a way that makes it easy to import to Google (and Bing) Merchant Centers. For other retailers, though, there is a significant lift needed

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Adwords Smart Bidding & Automated Bidding Strategies

Mastering PPC, PPC, SEO BLOG / Good To SEO

With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at work—the technological and digital landscape is rapidly changing. The nature of search has begun to shift and adapt in response to these changes as well. Digital marketers, often find ourselves working

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Whitelisting vs. Blacklisting for Programmatic Advertising

& Tools, Mastering PPC, News, PPC, SEO BLOG, Tips, Tricks / Good To SEO

Making sure an advertisement appears in the right place is harder now than it has ever been. New sites that publish content considered controversial, inflammatory, propogandic, or that otherwise do not align with the values of mainstream brands are created en masse everyday. In recent years, an alarming amount of this type of content has

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