McDonald's

10 brilliant digital marketing campaigns from McDonald’s – Econsultancy

Advertising, McDonald's, Strategy / Good To SEO

McDonald’s has come with some clever marketing campaigns over the years, often using digital to drive people towards those magical Golden Arches. These campaigns not only drive footfall to restaurants, but also help to increase brand loyalty and engagement. We’ve put together ten examples from across the world where McDonald’s has succeeded. 1. Hands Full […]

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Burger King trolls McDonald’s with reverse geotargeting to promote its app

Burger King, McDonald's, Native Apps, social / Good To SEO

Burger King has launched a new geotargeted marketing campaign in the US to promote its recently-revamped app – but there’s a twist. Unlike a traditional geotargeting campaign, which targets customers with an offer or incentive to entice them towards the brand’s nearest location, Burger King is sending its customers to McDonald’s – at least at

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The 2 Principles of Startup Success Strategy According to MoviePass CEO Mitch Lowe

Amazon, Apple, Blockbuster, Marc Randolph, McDonald's, Mitch Lowe, MoviePass, Netflix, Redbox, Reed Hastings, SEO BLOG, southwest, startups / Good To SEO

In the early days of Netflix, the company was trying to be the Amazon of DVD movie rentals. To get feedback on how to improve their service, the execs held a number of focus groups with customers. After one such focus group, Mitch Lowe and the rest of the executive team overheard something that changed

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