Social Media For Job Seekers Although they might spend hours a day on Facebook, Twitter, Snapchat, or another of the myriad of social media sites, few job seekers are using social media to its full potential in their employment search, if they’re using it at all. Although LinkedIn is the logical place to hunt for […]
Why Online Branding is Important for Edutech Companies Edutech, that is, companies that provide technology-based education services, or which develop solutions for the education sector in general, is big business. Whether it is platforms that can help students gain extra help with their studies, technology aimed at allowing adults to learn new skills such as
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Vaping Culture is Contextualized on Social Media Social media was once the purview of quick updates for friends and family. Now, it’s used for many other purposes, including giving businesses a presence in a larger arena, which gives them access to their clients and prospective clients. It can be used to create context around vape
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Why Every Company Needs To Become A Digital Media Company Take a good look around you – the walls between editorial and advertising have finally crumbled. In the old analog era, it was very easy to differentiate between “content” and “advertising.” But in the digital era, that’s all changed. The lines between “content” and “advertising”
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The Twitter Universe May Look a Lot Different Than We Thought A new report from the Pew Research Center is almost certainly going to cause you to question your view of Twitter. Listen to Twitter CEO Jack Dorsey talk, and you’d think that almost all U.S. adults are using the social media platform, and that tens of millions of
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The Influence Of Technology On Social Media Social media has been an enormously disruptive influence on traditional media and the way we communicate with others each day. But have you ever thought about the influence of technology on social media? With each new emerging technology – everything from smartphones to virtual reality – we are
Social Media And The End Of The News As We Know It The way that people get their news has changed forever, and you can largely thank social media for that. It’s not just that the “how” of people get their news has changed, it’s also the type of news – the “what” – that
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A New Way To Think About Social Media Influencers Amtrak has a new twist on the classic social media influencer strategy. As part of its new #AmtrakTakeMeThere promotion, Amtrak is willing to offer free round-trip travel on any long-distance train route as well as $1,000 in travel cash for fans and followers who can demonstrate that they
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5 Ways That Audio Technology Has Changed Since the Early 2000s The field of audio technology has experienced remarkable growth since the 2000s, particularly with the significant rise in high-tech devices recently. Various new advancements like Spotify and other streaming platforms have completely transformed audio technology and the way people create and consume content. The
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Is Content King Or Is Data King? In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution. Is it better to own the content, or is it better to own the platforms and distribution mechanisms to get that content to the customer? For now, content is
