Discovery is today launching Dplay, a real-life entertainment streaming service that will be supported by advertising, in the UK and Ireland. The offering, avaiable as an app for mobile devices, will feature content from Discovery’s free-to-air channels including Quest, Food Network and Home. Dozens of series are also availble to “binge-watch” as box sets, including […]
Discovery joins UK streaming wars with ad-funded app Read More »
TikTok, the social video app owned by China’s ByteDance, has banned political advertising, claiming that it doesn’t match with the more jovial experience of the platform. The company’s vice-president of global business solutions, Blake Chandlee, who recently joined the company from Facebook, said in a blog post on Friday (4 October) that the nature of
TikTok bans political ads Read More »
Kubient, a full-stack digital audience marketing platform, is introducing what it says is the first real-time bidding solution for digital out-of-home advertising sites. The company said its patent-pending open real-time bidding solution connects buyers and sellers in a marketplace to dynamically trade audience retargeting on digital screens. Its technology apparently allows demand-side platforms and other
‘First open real-time bidding platform’ launches for digital out-of-home Read More »
How much are brands willing to let podcast creators take control of their brand messages and does the medium have a future outside a metropolitan audience? Those were among the many difficult questions raised during the first Internet Advertising Bureau Digital Upfronts for podcasts at Shoreditch Town Hall yesterday (3 October), bringing together the biggest
Booming podcast market ‘in danger of losing innocence’ Read More »
Fewer than four in 10 publishers have reported selling most of their programmatic advertising with a dedicated consent platform, new findings from Interactive Advertising Bureau Europe have revealed. For the first time, the trade body’s annual Attitudes to Programmatic Advertising report asked the industry about how many online ads are bought using a consent management
Most publishers not using consent platform for programmatic ads Read More »
Endemol Shine Group, the TV and film production company, is entering the podcast market after signing an exclusive ad agreement with Global’s Dax. Dax, Global’s digital audio ad platform, will be the exclusive advertising sales partner for Endemol Shine’s new commercial podcast portfolio. The two-year deal will offer brands campaigns within podcasts with host-read ads,
Endemol Shine enters podcast market with ads sold through Dax Read More »
Online ad viewability is at the highest level it has ever been in the UK, according to new figures from Integral Ad Science. The ad-vertification company’s latest Media Quality Report shows desktop display viewability reached 70.9% during the first half of 2019. It is the first time that desktop display ads in the UK have
UK desktop display ad viewability breaks 70% barrier for first time Read More »
Interactive Advertising Bureau Europe has launched a new version of its controversial guidelines that have embroiled the adtech industry in a General Data Protection Regulation data-breach investigation. Two months ago, the UK data watchdog, the Information Commissioner’s Office, called out the IAB’s Transparency and Consent Framework for being “non-compliant” under GDPR, Europe’s data privacy law. The
IAB launches 2.0 version of controversial adtech standards Read More »
