media measurement

How to Prepare for the Inevitable PR Crisis

crisis communications, crisis management, media measurement, Media Monitoring, Online Reputation Management, PR crisis, Public Relations, reputation management, Social Media, Social media listening, Social media monitoring / Good To SEO

When a public relations crisis strikes is not a question of “if.” It’s a question of “when.” Data breaches, sexual harassment complaints, product malfunctions and recalls, misbehaving CEOs, rebellious employees. The list of potential causes of PR crises goes on and on. Aggressive media inquiries, bait-click headlines, and viral social media sharing can exacerbate even […]

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The Lethal PR Measurement Trap

Impressions remain one of the most common metrics for PR and marketing. It’s also one of the most controversial. As a PR and marketing metric, impressions represent the number of POTENTIAL viewers. Viewers don’t need to click on a link or otherwise engage with the content. In fact, potential viewers don’t even need to see