Banks, payment and insurance companies need to appeal to all types of customers. Part of this implies having a failproof digital marketing strategy, especially on social media. Like it or not, social media isn’t just for chatting with friends anymore. People use it to talk with the brands and companies they use. For instance, 80% […]
6 Ways to Utilize Social Media for Financial Institutions Read More »
Christmas is just around the corner and we’re feeling extra generous this year 🎅 2019 has once again been an incredible year for Mention, thanks to you, our clients, users, and blog readers. To show our gratitude, we’ve put together 5 Free Content Resource Stacks that we think will help you get a head start
#Mention5DaysofXmas — 5 Premium Marketing Resource Stacks For 2020 Read More »
geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least
How Brands Can Respond to Rising Risks of Boycotts Read More »
Instagram is a platform that’s dominated society and everything in it, especially within the last decade. After ranking second as the most popular photo-sharing app among American teens last year, it’s time businesses took advantage of this social media soar. But, as with everything in a busy industry, you’ll face competitors wherever you turn. This
9 Things to Consider When Conducting a Competitor Audit on Instagram Read More »
We marketers and PR professionals are using so many tools on a daily basis that it’s sometimes hard to keep count. And, let’s face it, we can’t master all of them (at least I know I don’t). I usually associate one tool to meet one specific need I have. Now, there are tools that can
10 Mention Features You Probably Didn’t Know Existed Read More »
If you’ve been enjoying the sound of your own voice as it booms across social networks for far too long, well, don’t be surprised that no one is listening. Social media users are tired of marketing broadcasts and generic brand messaging. We’re all determined to “put the social back in social media.” Mind you –
6 Social Media Hacks to Boost Customer Loyalty in 2019 Read More »
Banks, payment and insurance companies need to appeal to all types of customers. Part of this implies to have a bulletproof strategy — especially on social media. Like it or not, social media isn’t just for chatting with friends anymore. People use it to talk with the brands and companies they use. For instance, 80%
6 Reasons Why Financial Institutions Need Media Monitoring Read More »
We all know that the future of banking is online. In addition to 10 of the world’s biggest banks (check out our live tracker and free report here), we analyzed the content of 150K+ conversations mentioning the keywords: Apple Card, Revolut, N26 and Aspiration. While these services don’t generate a much noise as the institutions
[Infographic] 5 Online Trends Financial Institutions Need to Follow in 2019 Read More »
When a public relations crisis strikes is not a question of “if.” It’s a question of “when.” Data breaches, sexual harassment complaints, product malfunctions and recalls, misbehaving CEOs, rebellious employees. The list of potential causes of PR crises goes on and on. Aggressive media inquiries, bait-click headlines, and viral social media sharing can exacerbate even
How to Prepare for the Inevitable PR Crisis Read More »
This past Sunday marked the the 91st Academy Awards Ceremony in Beverly Hills. And you know what this means… We monitored 859 071 online conversations including the terms “#Oscars”, @TheAcademy or #91stAcademyAwards. Focusing on hashtags and one Twitter handle, we are aware that we did not catch all the conversations about the event. But we sure
4 Things You Need to Know That Went Down at the 2019 Oscars Read More »
