This past Sunday marked the 53rd edition of the highly-anticipated SuperBowl. For those of us who aren’t familiar with the event, it’s an annual (American) football game where the Champion of the National Football Conference (NFC) plays against the champion of the American Football Conference (AFC). In other words, this is the most important sports event […]
Today’s brands face many more marketing challenges than those before them. Not only due the number of stiff competition, but because modern consumers can be a pretty demanding bunch. Not only are they pickier, discerning, and difficult to pitch to – they are also hard to track down. Nowadays, they can be found in multiple
5 Brand Monitoring Metrics You May Not Be Tracking Read More »
Market research is critical for any organization. Whether you’re a new entrant in the market or are an established brand, you need to conduct it regularly in order to understand your potential customers, industry, and more. In simple terms, it is the process of gathering information about consumers: their needs, their likes, dislikes, and preferences. Market
5 Ways Social Listening Can Help You With Better Market Research Read More »
The internet and social media has revolutionized the way brands – specifically – retailers, interact with their audience. What was once a monologue finally turned into a conversation between brands and their target audience, which is a massive shift for brands. Retailers are now able to engage with their customers openly by asking them questions and getting
6 Ways Retail Brands Can Leverage Media Monitoring Read More »
The internet has changed us as consumers in many ways: especially, how we think and act before we decide to buy. The biggest change being that we are now able to make informed decisions, based on the available data on the internet. This represents for retailers, a huge challenge – but at the same time, a
3 Signs Retail Brands Need a Media Monitoring Tool in 2019 Read More »
Having easy access to the web has radically changed the way people shop for almost everything today. From mobile phones to dentist services, it’s rare to blindly make a purchase decision without reading through several online reviews. In 2016, 90% of shoppers read at least one online review before deciding to visiting a business. More importantly,
7 Reasons Online Reviews are Essential for Your Brand Read More »
If you own a computer or a smartphone, chances are that you’ve done some form of online shopping before. Online shopping has many pros and cons as you have probably experienced. On one hand, you can shop in the comfort of your home or on the go. On the other, you can never really be
Impressions remain one of the most common metrics for PR and marketing. It’s also one of the most controversial. As a PR and marketing metric, impressions represent the number of POTENTIAL viewers. Viewers don’t need to click on a link or otherwise engage with the content. In fact, potential viewers don’t even need to see
Do you know what customers – and potential customers – think about you? Whether you’re a restaurant chain, a hot tech startup, or an agency with a host of clients, it’s vital that you understand what the public says about you. No matter how strong your products, they’re only as good as buyers think they are. But
From exploding Samsung phones to the BitCoin boom, trending topics can tell you the important issues being discussed across the country, and even the world. For businesses, it’s a valuable piece of information. Marketing professionals can learn a lot from media trends, and join the conversation to keep their company relevant. For example, when Facebook
4 Ways Your Competitors Are Already Using Media Monitoring Read More »
