iStock by Getty Images When you’re just starting out and have no brand name yet, creating media buzz can be challenging. After all, you’re competing with not only a plethora of startups but other small businesses and large companies that are already established and have a strong following. You can view this as a disadvantage, […]
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Imagine your business featured on live television or radio — for free! It’s just a pipe dream, right? It doesn’t have to be, according to media expert Paula Rizzo. The media is searching for people just like you to share their stories with the masses. You just need to know how to tell it. During
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How much has your business invested in top-quality photography? If you’re like most business owners, photography is an afterthought. It may be essential for some advertising pieces, but overall it’s an extra luxury that isn’t necessary to help your business grow. However, photography has more potential to move your business forward than you realize—and having
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A Satellite Media Tour (SMT) is an efficient Public Relation tactic to deliver your story to television, radio or online audiences through live studio or a remote location anywhere in the world. Live Interviews are one of the most direct and cost effective ways of engaging with your core audiences wherever they may be in
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By Andy Shearer When I speak to crowds about authority marketing—the proven practice of strategically and intentionally establishing yourself as an expert in your field in order to grow your business—one area I focus on is how to create and secure publicity and media. Generally what I hear from many people—especially law firms, dental offices and
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Customer trust has eroded. No surprise with fake news claims and diminished ability to assess media reliability. This reduces your ability to reach your audience and get them to pay attention to your message. Even worse, 70% of customers make buying decisions based on online information. This means that your content marketing is key to
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Regardless of your business focus, B2B or B2C, conferences are mega marketing and business opportunities for attendees, speakers and sponsors and/or advertisers as well as event producers. Before you tell me that trade shows have been a staple of B2B marketing for years and you get it, I propose that you use conferences more strategically
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Do you have a documented owned media platform strategy? As a digital marketer, you know that your blog and email list contribute to your balance sheet and support your marketing. BUT there’s more to owned media! Even better, most marketers don’t take advantage of the full array of owned media options. As a result, you have
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Worried that your traffic and sales will take a nosedive because Mark Zuckerberg announced changes to Facebook’s algorithms specifically limiting feed to family and friends? Having watched Facebook since it was only open to students, I can tell you that Facebook regularly makes this type of change. (BTW, so does Google!) While this news gave
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By Lilach Bullock Digital marketing is an ever-changing, ever-evolving medium; just looking back to when I first started with digital marketing, a little over 10 years ago, it’s a completely different medium. There is always new technology popping up, and consumers’ behaviour and expectations are changing almost by the year. So how do you stay
