Pixabay I spent 15 years working in the online publishing industry. One of the last professional events I attended while still on the media was an IAB-affiliated event about the “future of media and advertising.” I recall one of the speakers ignoring the publishers in the room completely. He directed his remarks toward the vendors […]
I know that I’m a bit weird and unique. I started blogging back in 1998. I launched a podcast in 2005. I’ve been doing video since 2006. But there’s a reason and I want to share it with you. Why I Make My Own Shows I grew up in the 70s and 80s. Back then,
Does the idea of marketing with online video intimidate you? If so, you’d better get over your fears. Online video isn’t going away anytime soon—and whether you sell to consumers or other businesses, there’s good reason to incorporate it into your business’s marketing efforts. Not only is online video popular, it’s also influential. According to
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Stock images are abundant in today’s digital landscape, and you’d be hard pressed to find a business website or marketing material that doesn’t use stock photography in some way. There are a few reasons for this: Stock photos are easy to find and implement, affordable for almost any business, and time-saving. Unfortunately, stock photography isn’t
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By Zach Obront Many entrepreneurs dream of one day writing a book. After spending time accumulating lessons in life and business, the thought of sharing those lessons with other people can be exciting and inspiring. When done right, however, writing a book isn’t just a selfless act. Becoming an author can build your authority, generate leads,
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I asked 353,000-ish people which blogs they’re reading lately. The answer: almost none. Most replies came like this: I watch YouTube or I listen to podcasts. As much as I preach about audio and video, I was surprised by the answer. And no, I’m not saying blogging is dead. Sheesh. Watching and Listening are the
I’ve been experimenting with making and editing video lately. I’m not doing it for my jollies or because I think I’m damned good looking (which I am). It’s because WE (humanity) have demonstrated loud and clear that we want to CONSUME video. We prefer it to text. And if that’s true, and you and I
How to Get Media Exposure for Your Startup: The Ultimate, Step-by-Step Guide Published 03/24/2017 by Jayson DeMers | 0 Comments You’re in a startup. Your idea is solid. You’ve got products or services ready to go. You have a feeling that if people only knew what you were offering, they’d be all over
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We all know the saying that “a picture is worth a thousand words.” However, video content is what businesses need to focus on. While an image in the past used to have quite the impact on target audiences (remember Facebook’s old news feed?), nowadays marketers are well aware of the fact that a minute of
