It’s important to note that there needs to be a degree of flexibility when applying business objectives, which AI can help with If you’ve used Google’s conversion optimized ad settings, you’ll know just how powerful artificial intelligence (AI) using machine learning and predictive analytics can be. But can retailers squeeze more out of AI on […]
AI: More sales, revenue or profit? You choose Read More »
Retailers in the UK are still using online merchandising techniques from the last century to try and compete and, in the process, making their jobs and survival much harder Here’s the problem: UK retailers are under massive competitive and economic pressure. Stores are closing and thousands of jobs are under threat. Online behemoths like Amazon,
Crossing the online merchandising chasm Read More »
There are two types of product descriptions: those that tell and those that sell Words have huge power to turn even the most ordinary product into a must-have. There are two types of product descriptions: those that tell and those that sell. Most e-commerce businesses simply tell their customers about products, instead of turning them
5 tips for creating killer product descriptions that sell Read More »
Chart of the Day: How will Disney buying Fox assets affect their entertainment media? In the coming months expect to see one of the biggest entertainment mergers in the history of…entertainment. Walt Disney Studios Inc (Buena Vista) is the powerhouse of the last two decades. In that time they have acquired the entirety of Marvel
How will Disney buying Fox assets effects their entertainment media? Read More »
Chart of the Day: Which are the most popular merchandising techniques used by online retailers? Best practices for creating effective user experiences for Ecommerce sites are often discussed along with how to improve experiences through conversion rate optimization. However, it’s less common for retail merchandising techniques to be discussed. To help retailers learn best practices, we’ve created
Top Ecommerce merchandising tactics | Smart Insights Read More »
Sales guru Jim Rohn aptly said: ‘Success is neither magical nor mysterious; it’s the natural consequence of consistently applying the fundamentals.’ I agree wholeheartedly. In order to sell better online you need to know the fundamentals, or essentials, of persuasive selling. These same principles apply whether you’re selling face-to-face or on a website. Only by
First Things First: Know The Essentials of E-Commerce Merchandising Read More »
