messaging

US, UK and Australia want Facebook build a back door into messaging apps

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The governments of the U.S., the U.K. and Australia want Facebook Inc. to allow a back door into the company’s messaging apps citing safety concerns, it was revealed Thursday. In an open letter, U.K. home secretary Priti Patel, U.S. Attorney General William Barr, acting U.S. Secretary of Homeland Security Kevin McAleenan and Australian Minister for Home […]

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Zuckerberg Connecting Whatsapp, Instagram, and Facebook. What Could Go Wrong?

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“Typically, you separate great brands to create enterprise value,” says Scott Galloway, a Professor of Marketing at NYU Stern School of Business. “Mark Zuckerberg is trying to encrypt the backbone between WhatsApp, Instagram, and the core platform Facebook, such that he has one communications network across 2.7 billion people or the population of the southern

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How brands can drive loyalty through mobile messaging

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In 2016, global mobile traffic to the web surpassed desktop for the first time. For businesses, the continued rise of mobile is good news, as it enables them to better serve customers by harnessing the strengths unique to the channel. This includes the the ability to deliver personalised content, instant access to immersive apps, and

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Top social media trends for 2019

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How will the social media landscape change in 2019? Here are the key trends you need to consider for a successful marketing strategy. Social media marketing needs to be frequently adapted to the changing trends. The rapid pace that social media platforms evolve requires from marketers to be alert if they want to maintain successful

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Slack Will Be Even More Useful in the Future

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Slack Technologies CEO Stewart Butterfield was recently interviewed on “Bloomberg Studio 1.0” where he discussed the likelihood that Slack will continue to grow and dominate messaging and workplace efficiency: Slack’s Enormous Growth and Future Goals We’re unbounded in terms of opportunity and we’re unbounded in terms of resources. The market is just way bigger than

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Efficient Sales Messaging Through Consistency and Motivation

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geralt / Pixabay The most basic question in the sales process is, “why should I buy this?”. The best sales reps have all the answers they need when it comes to answering this question – and any others they encounter. But sales managers should look deeper to find out if the whole sales team uses

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The Future of Bots, Messaging, and AI

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mcmurryjulie / Pixabay We live in a technology-driven society, and successful organizations need to provide customers with innovative products and features that enhance their experience beyond a simple purchase. This, of course, includes launching a reliable chatbot that can help consumers get the answers they need, solve any issues, or answer questions they may have

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